Press Releases

March 31, 2016

Toasting The Repeal Of Prohibition

Toasting The Repeal Of Prohibition

83 years ago on April 7, thousands of St. Louisans huddled around the doors of the Anheuser-Busch brewery's Bevo building, eagerly waiting to once again taste the crisp and refreshing notes of Budweiser. As the clock struck midnight, the brewery's steam whistles sounded and America's favorite beer rolled out – marking the official start to the Repeal of Prohibition.

This time marks one of the most significant anniversaries for Anheuser-Busch and the American beer industry altogether. The Repeal of Prohibition restored confidence in America during the Great Depression by creating thousands of jobs and infusing millions into the economy. On April 7, 1933, Anheuser-Busch also introduced the Budweiser Clydesdales to the world when they marched through the streets of Washington, D.C., delivering the first case of post- prohibition Budweiser to the White House. This eight-horse hitch would soon become a national icon for the brand.

To honor this important time in history, the Anheuser-Busch St. Louis and Fort Collins Biergartens will be the site for Repeal of Prohibition celebrations on Saturday, April 9. Replicating the celebrations in 1933, the events will recognize a significant milestone in the history of American brewing by featuring a sample of Anheuser-Busch's post-prohibition beers: Budweiser, Faust and Michelob.

The Anheuser-Busch Merrimack Tour Center will also celebrate the Repeal of Prohibition with special activities April 7 through April 10, including incorporating prohibition trivia into the tours and offering guests promotional pricing and discounts. The Tour Center is also hosting a special Clydesdale Camera Day on Sunday, April 10 in honor of the Budweiser Clydesdales' role in the Repeal.

Guests – who are invited to dress up in 1930s-era themed costumes – can also enjoy music from a live band and a variety of beer pairing menu items.

For more information and to purchase ticket for these events, please visit HomeOfBud.com.

 

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