The Bud Light Party Launches, “Labels,” Furthering the Brand's Mission To Bring People Together Over Beer

Today, Bud Light will debut the latest ad in the Bud Light Party campaign, which continues to champion the brand's message of inclusivity among modern beer drinkers and bringing people together. Featuring spokespeople Seth Rogen and Amy Schumer, the new spot titled “Labels,” encourages unity among everyone – men, women, and people of all gender identities – for fun – over ice-cold Bud Light. You can view the spot HERE.

“From the start of our campaign at Super Bowl, The Bud Light Party has rallied around bringing people together,” said Alex Lambrecht, vice president of Bud Light. “In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports.”

For more information on the Bud Light Party or “Labels” please contact media@anheuser-busch.com.

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