Press Releases

May 22, 2006

Summer Packs a Punch with Anheuser-Busch's Bacardi Silver Peach

Summer Packs a Punch with Anheuser-Busch's Bacardi Silver Peach

ST. LOUIS (May 22, 2006) - The lazy days of summer are just around the corner and the season is guaranteed to be ripe with refreshment thanks to Anheuser-Busch's latest introduction -- Bacardi Silver Peach.

Bacardi Silver Peach was created using the luscious flavor of juicy peaches, resulting in a crisp, mouth-watering beverage that's sure to quench your thirst on those sweltering summer days and nights.

"What makes the Bacardi Silver line so exciting is that the flavors are constantly evolving and we believe peach is absolutely perfect for summer," said Cindy Trusler, manager, Innovation/New Products, Anheuser-Busch. "Poured over ice and garnished with a peach or strawberry or served straight from the bottle, it's a flavor that appeals to any adult looking for a great thirst-quenching summer beverage."

Peach is the latest flavor addition to the Bacardi Silver family that includes Bacardi Silver Strawberry, Bacardi Silver Big Apple, Bacardi Silver Watermelon, Bacardi Silver O3, Bacardi Silver Raz and the original Bacardi Silver.

"Bacardi Silver Peach is a great way to kick off the summer season," said Celio Romanach, vice president and managing director, Bacardi Beverage Co., a division of Bacardi U.S.A. "We're proud to build on our growing tradition with Anheuser-Busch by introducing the first peach-flavored FMB."

Bacardi Silver Peach will be available in six-packs of 12-ounce bottles and a 24-ounce single serve bottle. Bottled at Anheuser-Busch's Baldwinsville, N.Y., brewery, Bacardi Silver Peach contains 5% alcohol by volume.

The applied plastic label features the Bacardi Bat Device trademark logo centered above the Bacardi Silver trademark logo. The brand's suggested pricing will be on par with other flavors in the Bacardi Silver line. For more information on BACARDI SILVER brands, visit www.bacardisilver.com.

Bacardi U.S.A. is the importer of the world's No. 1 selling distilled spirit brand, Bacardi rum.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.8 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America's top recycler of aluminum cans.

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