STELLA ARTOIS DELIVERS A STAR-FILLED HOLIDAY SEASON BY INSPIRING CONSUMERS TO "GIVE BEAUTIFULLY"

Between one-of-a-kind experiences and exclusive giftable delights, the iconic Belgian lager taps into its 600-year heritage to "Give Beautifully" to fans across the country

NEW YORK, NY – November 2, 2015 – Stella Artois inspires consumers to "Give Beautifully" this holiday by filling the season with star-filled experiences, inspired gift ideas and one-of-kind celebrations. The holidays and the stars have long been a cornerstone of the Stella Artois story, and this season, the brand is giving a piece of that legacy back to people around the country.

“Originally named after the holiday star and crafted as a gift for the town of Leuven, Belgium, Stella Artois has a rich and storied heritage that we are proud to share with fans this holiday season,” said Ricardo Marques, vice president, Stella Artois. “Since the beginning, our brand has been uniquely tied to stars and the holiday season, so we thought it fitting to give beautifully to others - and encourage them to do the same - during this very special time of year.”

Today's announcement marks the first of many seasonal surprises for the brand's "Give Beautifully" holiday initiative. Stella Artois' star-filled gifts to consumers include:

• Curated giving: As Gilt's first global beer brand partner, Stella Artois will work with the luxury e-commerce site to curate a beautiful gift guide and unique shopping experience for fans online. Through Gilt.com/StellaArtois, consumers can choose from an assortment of giftable designer items to give to their loved ones, including the brand's limited edition Holiday Chalice.

• Giving the stars: City dwellers rarely get a chance to enjoy a starry night sky, but this season, Stella Artois will change that by giving the gift of stars to the city that never sleeps, New York City. “Stars by Stella Artois” is a first-of-its-kind immersive and interactive light installation hosted from December 9-12, 2015.

• Artful giving: Stella Artois will mark its debut at the country's premier art show, Art Basel Miami, with exciting new partnerships and by beautifully gifting show-goers.

• The Gift of Stella Artois: Stella Artois will offer two unique gifting options for lager lovers this holiday season. First, for those seeking the perfect addition to a holiday celebration, look for the Stella Artois and Stella Artois Cidre Holiday Gift Packs. Each of the premium packaged gift boxes contains a special holiday bottle and a holiday branded chalice.

• Custom Chalices: Fans of the iconic Stella Artois Chalice can give it a holiday makeover when they purchase a 12-pack of Stella Artois this season. Redeem a unique code found on the packaging at StellaArtoisHoliday.com for a personalized, engraved Stella Artois Holiday Chalice.

To get in the holiday spirit and stay up to date with all the latest "Give Beautifully" star-studded surprises, visit www.StellaArtoisHoliday.com or follow @StellaArtois on social media.

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About Stella Artois

Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is

thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.

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For more information, please contact:

Lacey Drucker

Lacey.Drucker@thehighend.beer

Kevin Harrington

KHarrington@3pmagency.com

212-445-8468

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