Statewide Outdoor Campaign by Indiana State Police, Anheuser-Busch Emphasizes Seat Belts, Designated Drivers

Indianapolis (August 28, 2008) - Today the Indiana State Police and Anheuser-Busch launched a state-wide public awareness campaign to encourage motorists to use seat belts and designated drivers.

The campaign consists of 46 initial outdoor billboards along interstates and highways throughout the state featuring two Indiana State Police troopers that read: "Thanks to You...Seat Belts & Designated Drivers Save Lives." More than 100 billboards will be displayed by year's end; additional locations will rotate through 2009.

The troopers featured on the billboard are Trooper Holly Falk of the Lafayette post and Master Trooper Pornteb (Luke) Nathalang of the Fort Wayne post. Anheuser-Busch has sponsored similar outdoor campaigns in other states, including Arizona, Florida, Illinois, Michigan, Minnesota, South Dakota and Texas.

"It is well established that seat belts save lives and drunk drivers take them. These two significant facts are glaringly obvious to those who work within the fields of medicine, insurance and law enforcement. These facts are not nearly so well established among some members of the motoring public. We extend our gratitude to Anheuser-Busch and their Indiana wholesalers for helping us keep the importance of wearing seat belts and staying sober behind the wheel in the public eye. These billboards will serve tremendously well to remind us all of these two important safe-driving concerns," stated Indiana State Police Superintendent Paul Whitesell, Ph.D.

Drunk-driving fatalities nationwide are down 36 percent since 1982, according to the National Highway Traffic Safety Administration. In Indiana,the decline is even greater at 40 percent.

"We share the same goals as the State Police - saving lives and preventing drunk driving," says Carol Clark, vice president of Corporate Social Responsibility at Anheuser-Busch, Inc. "This proactive effort involving all of our 23 Indiana wholesalers allows us to be part of the solution, especially as many families take to the road for their last summer travel."

Clear Channel Outdoor, Lamar Outdoor and Burkhart Advertising are also donating some of the outdoor space for the campaign.

"This is an outstanding way to reach tens of thousands of motorists on a daily basis to reinforce a timeless safety message," said Major Carlos Pettiford, Commander of the Indiana State Police Public Information Office. "We appreciate the opportunity to partner with Anheuser-Busch to promote responsible driving decisions."

The timing of the campaign coincides with the Indiana State Police's annual Operation C.A.R.E. (Combined Accident Reduction Effort) program that encourages safe driving during busy holiday travel periods.

Anheuser-Busch is the global industry leader in promoting responsibility, with ads dating back to the early 1900s that carried the tagline "Budweiser Means Moderation." Since 1982, the company and its 600 wholesalers nationwide, including the 23 in Indiana, have invested more than $750 million in alcohol awareness and education programs and partnerships. In 2008, for the fifth year in a row, the company ranked first in the beverage industry for social responsibility in FORTUNE magazine's "America's Most Admired Companies" and "Global Most Admired Companies." More information about Anheuser-Busch's responsibility efforts is available at www.beeresponsible.com.

Operation C.A.R.E. is a nationwide traffic safety initiative that began in 1977, with the Indiana State Police serving as one of the founding members. Today, it includes state police and highway patrol agencies from all 50 states and Canada.