No Room to Rhumba in This Sports Car: Earnhardt, Bernstein to Race Elvis Schemes

MEMPHIS (Aug. 6, 2007) - The King of Rock 'n' Roll will roll with the King of Beers when NASCAR's most popular driver Dale Earnhardt Jr. and NHRA young gun Brandon Bernstein pilot commemorative Elvis Presley's 30th Anniversary paint schemes on the #8 Budweiser Chevrolet and Bud King Racing Top Fuel dragster in September.

Earnhardt's #8 Budweiser Chevrolet is a predominantly white scheme with black and red highlights and features Elvis' image on the hood and rear quarter panels, plus the King's image and "Elvis 30th" on the deck lid for the Chevy Rock & Roll 400 at Richmond International Raceway on Sept. 8. A custom Elvis themed helmet and black driver firesuit includes the young Elvis' silhouette on the torso with Budweiser in red down each leg. The car will be unveiled Monday, Aug. 13 on the front steps of Elvis' Graceland home, and be on public display during Elvis Week in the Elvis Auto Museum, Aug. 14-18.

"I grew up an Elvis fan, so to get to race a car with his image on it at one of my favorite tracks is pretty cool," said Earnhardt, whose most recent win came at Richmond in May of 2006. "I think the car looks sharp, and I hope Elvis fans worldwide appreciate Budweiser's tasteful tribute to the King."

Bernstein, a four-time winner in 2007, also will celebrate Elvis Week with a similar white paint scheme and matching white Elvis themed firesuit for the Bud King Racing Top Fuel dragster during the NHRA MAC Tools U.S. Nationals,Aug. 29-Sept. 3 in Indianapolis.

Earnhardt and Bernstein will rev up the 30th Anniversary Elvis Week celebration by hosting the first night of the "Elvis Music & Movies" series on the front lawn of Graceland on Aug. 13. "Elvis Music & Movies" marks the first ever Elvis Week entertainment event inside the gates of Presley's famed home in Memphis.

In addition,Budweiser will honor Elvis' passion for horses with a visit by the Budweiser Clydesdales, which will be stabled in Graceland's main tour center area for public viewing Aug. 14-18.

Earnhardt and Bernstein will discuss racing, their love of Elvis music, introduce some favorite songs, and interact with the evening's entertainers. Following the live performances, Earnhardt will introduce the Elvis movie Viva Las Vegas which has been restored and digitally remastered as part of a new release of Elvis movies from Warner Bros.

Tuesday's "Music & Movies" lineup features vocal groups that worked with Elvis followed by a screening of Warner Bros.' new concert film release, Elvis: That''s the Way It Is, Special Edition.

For additional information on Elvis Week events and to buy tickets, visit ElvisWeek.com. For media access to "Elvis Music and Movies" and other events, please contact jason@thebeckwithcompany.com.

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, Tenn. with additional offices in Los Angeles, Calif. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.Elvis.com. EPE is a subsidiary of CKX, Inc. (www.CKX.com), a publicly traded company listed on the NASDAQ National Market® under the ticker symbol "CKXE."

Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2007. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.