November 19, 2013
Michelob ULTRA and PGA TOUR Extend Sponsorship
PONTE VEDRA BEACH, FL and ST. LOUIS (November 18, 2013) – The PGA TOUR and Anheuser-Busch, which has participated in the TOUR's Official Marketing Partner program since 1994, today announced a multi-year sponsorship that will see Michelob ULTRA continue as the “Official Beer of the PGA TOUR.”
Michelob ULTRA continues to maintain a strong presence on the PGA TOUR, Champions Tour and Web.com Tour, activating at more than 55 tournaments through the support of its wholesalers.
“As one of our longest-tenured sponsors, Michelob ULTRA has introduced a number of successful programs and advertising campaigns built around the TOUR relationship,” said Jay Monahan, Chief Marketing Officer of the PGA TOUR. “Next year marks the 20th anniversary of our relationship with Anheuser-Busch, and we're delighted that it also marks the beginning of our new agreement.”
“The PGA TOUR has been one of our premier sponsorships for nearly two decades, and we are thrilled to have Michelob ULTRA continue as its official beer sponsor,” said Blaise D'Sylva, Vice President, Media, Sports and Entertainment Marketing, Anheuser-Busch. “We will continue to leverage Michelob ULTRA's sponsorship to grow our brand by connecting with beer drinkers through dozens of marquee events every season.”
Over the years, Michelob ULTRA has utilized the PGA TOUR relationship to launch consumer promotions such as the ULTRA Foursome, a four-day trip to four of the nation's top golf courses, and to entertain retailers through premium hospitality facilities. Key activations at tournaments currently include the Michelob ULTRA 19th Hole, a patio hospitality space, and the newly introduced Michelob ULTRA Build-A-Bar, a high-end, 40-foot beer selling station featuring plasma screens and a rooftop viewing area.
As part of the renewal, O'Doul's will continue to serve as the “Official Non-Alcohol Brew” of the PGA TOUR” as well.
About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest, all-natural ingredients sourced from Anheuser-Busch's family of growers, every batch is hand-crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.6 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 12 local breweries, 16 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.
About PGA TOUR
The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.
The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR's all-time total of charitable contributions to $1.86 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
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