Lime-A-Rita Introduces Cherry-Ahh-Rita, A New Bold Flavor To Close Out Summer

Lime-A-Rita today announced the launch of their limited edition Fall / Winter seasonal Cherry-Ahh-Rita, just in time to toast to the end of summer. The newest edition to the Lime-A-Rita family combines the sweet, juicy taste of dark cherries with a fresh margarita twist. Whether you're celebrating a birthday, beach day or just relaxing after a long workday, Cherry-Ahh-Rita is the best way to enjoy a bold margarita at a moment's notice.

Cherry-Ahh-Rita will be available on shelves nationwide August 22, 2016, until March 6, 2017, in 12-pack, 8 oz. cans; four-pack, 16 oz. cans; and 25 oz. cans. For a limited time, Cherry-Ahh-Rita will join the Lime-A-Rita family portfolio including permanent flavors Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita, Water-Melon-Rita, Lemon-Ade-Rita, Raz-Ber-Rita, Lime-A-Rita Splash and Straw-Ber-Rita Splash.

With the introduction of Cherry-Ahh-Rita, Lime-A-Rita continues to encourage consumers to celebrate margarita moments, those special moments when a margarita can change the occasion in a truly unexpected way, in the festive fall and winter months.

To learn more about Lime-A-Rita and Lime-A-Rita Splash, visit www.limearita.com or follow the conversation on social media with #MargaReady.