Kona Big Wave Celebrates New “Bring the Aloha” Campaign with Call for Fans to Create “Acts of Aloha” All Summer

New York, NY – June 21, 2023 – Kona Big Wave, the refreshing island-style premium lager, is kicking off the summer by bringing to life the brand’s “Bring the Aloha” campaign and introducing “Acts of Aloha” – a summer-long sweepstakes that encourages and celebrates the moments that bring people together, spread positive vibes and embrace the spirit of Aloha.

In May, the brand debuted a brand-new look and feel under “Bring the Aloha,” Kona Big Wave’s recently launched campaign and brand world that aims to spark genuine connections and celebrate the spirit of Hawaii. The campaign features four new commercials, each one demonstrating how genuine, magical moments of harmony are created with each other and the natural world when you choose to “Bring the Aloha.” 

To bring fans of the brand along for the ride this summer, consumers are invited to celebrate the season by sharing the ways they will participate in “Acts of Aloha.” In return, Kona Big Wave will give away $100K in cash and prizes to make those moments happen, rewarding fans for the ways in which they already Bring the Aloha in their everyday life. 

Acts of Aloha are moments of unity – both epic and intimate. Whether it’s sharing a six-pack with new friends on a sandy beach or throwing an unforgettable neighborhood-wide gathering, Kona Big Wave is on a mission to empower fans to ‘Bring the Aloha’ and connect with others this summer. 

“Our recently launched 'Bring the Aloha’ campaign showcases how an open spirit paired with a refreshing Kona Big Wave can lead to meaningful connections and magical moments of togetherness.” said Meredith Ruskin, VP of Marketing for Kona Big Wave. "This inspired us to celebrate the fans who already ‘Bring the Aloha’ in their daily lives. That’s why we’re rewarding everyday Acts of Aloha and helping people create more unforgettable moments of togetherness.” 

Fans can participate by sharing their Act of Aloha at KonaBigWave.com/actsofaloha. Simply share your Act of Aloha for the chance to win up to $5,000 and other prizes to make it a reality. 

Learn more about the “Bring the Aloha” campaign and ‘Acts of Aloha’ by visiting konabigwave.com or following @KonaBigWave on Instagram and Twitter. 

KONA BIG WAVE® ACTS OF ALOHA CONTEST AND ACTS OF ALOHA CASH GIVEAWAY CONTEST NO PURCHASE NECESSARY. Open to U.S. residents, excluding Hawaii, 21+. Ends 9/23/23. Multiple Entry Periods. Visit www.konabigwave.com/actsofaloha for entry, entry deadlines, entry criteria, and Official Rules. Void where prohibited. 

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About Kona Big Wave 

Founded under the golden sun of the Big Island of Hawaii in 1994, Kona Big Wave embraces the aloha spirit while spreading its foundations of balance, respect for nature, authenticity, and building community with your ohana. Today, the easy-drinking, island-style premium beer brings the aloha across the mainland U.S. and more than 30 countries globally. For more information visit konabigwave.com, and follow @KonaBigWave on Instagram, Facebook and Twitter. 

About Anheuser-Busch 

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.