“Can I Recycle This?” Four Peaks Brewing Becomes First Beverage Company to Adopt CIRT’s Technology That Makes It Easier Than Ever for Consumers to Recycle

TEMPE, AZ (April 10, 2024) — Four Peaks Brewing today announced its partnership with CIRT Inc. (Can I Recycle This?), becoming the first beverage company in the country to include CIRT’s digital, location-based recycling tool on all of its packaging. 

Born in Tempe, AZ, Four Peaks launched refreshed packaging and branding this month on its entire portfolio, offering a modern look with meaningful sustainability messaging intended to increase consumer recycling behavior. Founded in 1996, Four Peaks has become known for its award-winning Kilt Lifter and Wow Wheat beers throughout the Southwest, joining Anheuser-Busch's collective of craft brewery partners in 2016. 

“We’re incredibly excited for this partnership, as it was perfect timing to include on the new look of our entire portfolio,” said Trevor Needle, Marketing Director at Four Peaks Brewing. “Four Peaks strives to make a positive impact one sip at a time. This partnership offers our consumers a way to easily determine exactly where and how to recycle our products, promoting and increasing recycling one can at a time.” 

In collaboration with CIRT, Four Peaks added the digital, location-based recycling tool to help recover their packaging, allowing consumers to quickly and easily access recycling instructions for all of Four Peaks’s packaging, wherever they are. The tool is accessible via QR code on exterior packaging, as well as the metal cans and glass bottles themselves. 

With CIRT’s technology and database, Four Peaks has the potential to: 

- Provide location-specific recycling information on their packaging to over 21 million people 

- Divert 3.5 million lbs. of material from landfills  

- Offset over 5.1 million lbs. of CO2e emissions 

 The CIRT platform was developed in part with backing from the 100+ Accelerator, a program funded by Anheuser-Busch InBev, Unilever, Coca-Cola and Colgate-Palmolive. The 100+ Accelerator was created to fuel the growth of startups developing critical sustainability solutions. 

Four Peaks Brewing is the first brewery and beverage brand to feature CIRT’s technology on its entire portfolio, but the second Anheuser-Busch craft brewery to partner with the organization, following a project between CIRT with Wicked Weed Brewing in 2021.  

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ABOUT FOUR PEAKS BREWING

Based in Tempe, Arizona, Four Peaks Brewing has defined craft beer in the Southwest since its founding in 1996. Our hometown pride and heritage are at the heart of our pubs, beers and charitable partnerships. Anchored by our flagships Kilt Lifter and Wow Wheat, Four Peaks has grown to become the largest brewery in the state of Arizona and is a Top 50 craft brewery nationally with Four Peaks brands currently available in Arizona, New Mexico, Nevada, California, Utah and Texas. For more information, visit www.fourpeaks.com or follow us on Instagram @fourpeaksbrew. 

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States.  

We are home to several of America’s most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram. 

ABOUT CIRT, INC

CIRT is an award winning and globally recognized B Corporation on a mission to build the data and software tools needed for the circular economy. Our platform is designed to help businesses make their products and packaging materials more sustainable. We help companies track sustainability metrics, find better materials, and provide accurate end-of-use guidance to their customers. By making it easier for businesses to understand and improve their impact on the planet, CIRT is leading the way in the transition to a net positive future. For more information, visit www.cirt.tech or follow us on Instagram and LinkedIn.