Cutwater Gets in The Holiday Spirit with Expanded and New Innovations

San Diego, CA (October 15, 2024) – Today Cutwater, the #1 spirits-based canned cocktail brand, is excited to announce the return of two popular holiday innovations - the Espresso Martini and Peppermint White Russian. In addition, the brand will release two new limited-edition innovations – the Whiskey Sour and Fireside Variety Pack – in select markets across the US.

The Espresso Martini quickly became the #1 innovation by dollar sales¹, while the Peppermint White Russian was the #1 4-pack in rate of sale during the holidays². After their tremendous success both innovations are returning in 2024, now available nationwide. The Espresso Martini will be available all year round, while the Peppermint White Russian will remain available for a limited time.

Additionally, Cutwater is introducing two new cocktails: the Whiskey Sour and the Spiced Apple Mule. The Spiced Apple Mule is featured exclusively in the limited-edition Fireside Variety Pack, alongside the White Russian and Espresso Martini, and will be available in select markets.

“The holidays are a key time for enjoying spirits and a perfect moment for us to introduce new seasonal Cutwater cocktails and festive flavor variations,” said Chad Lafeldt, Sr. Director of Marketing for Cutwater. “All Cutwater cocktails are made with our own award-winning spirits, so you can entertain with ease and focus on making memories instead of mixing drinks. You can enjoy Cutwater straight from the can or pour them over ice, elevating your gatherings with real, perfectly mixed cocktails.”

Below are the details of all new holiday offerings:

• National:
• Espresso Martini (13% ABV): Crafted with Cutwater’s award-winning vodka, coffee cream liqueur, and cold brew coffee flavor, this cocktail takes you from night out to nightcap. Enjoy it cold, straight from the can, or shaken over ice. Available nationwide.
• Peppermint White Russian (13% ABV): A blend of Cutwater’s award-winning vodka, coffee cream liqueur, and peppermint flavor. Best enjoyed with a peppermint garnish over ice or straight from the can. Available nationwide.
• White Russian (13% ABV): A classic featuring Cutwater’s award-winning vodka and coffee cream liqueur. Try it topped with ground cinnamon or nutmeg. Available nationwide.
• Tiki Nog (20% ABV): Made with Cutwater’s Bali Hai Tiki Gold Rum, Tiki Nog blends tropical notes of pineapple and coconut with cream and cinnamon. Serve over ice with a cinnamon stick garnish for a festive touch. Available nationwide.

• Regional:
• NEW - Whiskey Sour (8% ABV): Made with Cutwater’s award-winning whiskey and lemon liqueur. Perfect over ice in a rocks glass or straight from the can. Available (AZ, CA, CO, DC, FL, GA, IA, ID, IL, LA, MA, RI, MD, MN, MO, NE, NJ, NY, OH, SC, TX, WA, WI, WA).
• NEW – Fireside Variety Pack: A 12-can, limited-edition variety pack featuring mini 200mL cans of Espresso Martini, White Russian, and Spiced Apple Mule. Available (AZ, CA, DC, FL, IA, ID, IL, LA, MA, MD, MN, MO, NE, NJ, NY, OH, SC, TX, NV, WA, WI).
• NEW – Spiced Apple Mule (7% ABV): Featuring Cutwater’s award-winning vodka, ginger beer, and spiced apple flavor. Best enjoyed with a cinnamon garnish over ice or straight from the can. Available exclusively within the Fireside Variety Pack ((AZ, CA, DC, FL, IA, ID, IL, LA, MA, MD, MN, MO, NE, NJ, NY, OH, SC, TX, NV, WA, WI). 

• California-only:
• NEW - Peach Old Fashioned (25% ABV): Cutwater’s award-winning whiskey is paired with notes of honeysuckle, vanilla oak, and ripe peaches. Best enjoyed over ice with an orange twist. Available in the Cutwater Tasting Room & Kitchen.
• NEW - Irish Coffee (20% ABV): Featuring Cutwater’s whiskey, coffee cream liqueur, and cold brew flavor, this cocktail is perfect with whipped cream and grated nutmeg. Available in the Cutwater Tasting Room & Kitchen.

Cutwater continues to innovate, always looking for new ways to open the bar and deliver premium cocktails with high-quality ingredients. With over 3,000 industry awards, Cutwater remains the most trusted name in ready-to-drink canned cocktails. The new holiday offerings reflect the brand’s ongoing commitment to creating great-tasting, real cocktails, perfectly mixed.

For more information and updates on Cutwater’s holiday releases, visit CutwaterSpirits.com and follow the brand on Instagram at @cutwaterspirits.

¹ Source: Circana $ Sales L13W 5.18.24

² Source: Circana $/Store/week Nov & Dec 2023

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ABOUT CUTWATER:

Anheuser-Busch-owned Cutwater, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its award-winning lineup of 20+ canned cocktail classics made from its portfolio of bottled spirits that span nearly every spirits category including tequila, vodka, rum, gin, whiskey and liqueur. Co-Founder and Master Distiller Yuseff Cherney began distilling as a side project under Ballast Point Brewing. He started canning cocktails because he wanted to make drinks he could enjoy while doing the things he likes to do (mostly fishing and hiking). In 2017, Cutwater was established as a separate entity from the brewery and now operates from a 50,000-square-foot distillery and production facility, which includes a world-class tasting room and restaurant. To date, Cutwater has earned over 3,000 awards across its portfolio of products and is distributed in 48 states. Learn more at www.CutwaterSpirits.com or follow @cutwaterspirits on Instagram, X and Facebook.

ABOUT ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.