Busch Beer Refreshes Popular Trophy Can Program Celebrating the Great Outdoors

Today, Busch Beer launched the next evolution of its popular hunting and fishing program, “The Great Outdoors.” Busch has embodied the spirit of the Great Outdoors since its Midwest inception in 1955, and this fall, the beer brand will continue to honor these deep roots and celebrate those who are passionate about outdoor pursuits.

“We've been celebrating outdoor endeavors ever since Busch beer was first brewed in 1955 – first with skiing and more recently with hunting and fishing – so the great outdoors are in our brand DNA,” said Chelsea Phillips, VP of Value Brands at Anheuser Busch. “Our new Great Outdoors campaign gives us the opportunity to further celebrate those whose passion for the outdoors is more than just a hobby, and find themselves at ease when surrounded by our country's forests, rivers and streams.”

From Sept. 4 to Nov. 20, all specially marked 12-, 18-, 24- and 30-packs of Busch and Busch Light will feature the new Great Outdoors look, introducing bold colors, wildlife, and the iconic stream. There are 30,000 golden trophy cans to be found nationwide, allowing lucky consumers to enter the Great Outdoors sweepstakes by submitting a picture of their trophy can on social media using #TrophyCan and #Contest.* Consumers will have a chance to win weekly prizes or the grand prize: a trip to Big Cedar Lodge with pro angler Kevin VanDam.

“Fans tell me every year how much they love Busch's outdoors programming, so I was thrilled to hear the brand was doubling down on its dedication to those who are passionate about the outdoors with the new Great Outdoors program,” added seven-time Angler of the Year Kevin VanDam. “After hunting and fishing trips to some top destinations with the Busch team, 2017 is going to be the best year yet with a trip that's a dream come true for any avid outdoorsmen.”

Busch beer gave fans a sneak peek at the next-level outdoors program during the Monster Energy NASCAR Cup Series race at Bristol (Tenn.) Motor Speedway on Aug. 19, when 2014 NASCAR Cup Series champion Kevin Harvick's No. 4 Busch Beer Ford Fusion for Stewart-Haas Racing (SHR) featured a distinct blaze orange paint scheme reflecting the updated packaging. And the fun's just getting started on the track, as Harvick will once again pilot a special-edition outdoor paint scheme during the Alabama 500 at Talladega Superspeedway on Oct. 15.

“When I'm not behind the wheel, there's nowhere else I'd rather be than in the great outdoors with my family, so this campaign really hits home for me,” said Harvick. “Fans loved the blaze orange No. 4 car we drove at Bristol a few weeks ago, and our guys have been working hard each week to get our cars ready for Talladega and the rest of the NASCAR playoff races.”

Busch beer currently serves as the primary sponsor of SHR and Harvick's No. 4 car for 16 races during the 2017 Monster Energy NASCAR Cup Series; where Busch, Busch Light and other special-edition Busch paint schemes will be featured.

Along with the refreshed hunting packaging, Busch's Great Outdoors campaign will be brought to life through a comprehensive 360-degree marketing campaign including social, retail, racing experiential and earned media.

For more information on Busch or its involvement with the great outdoors and racing, visit www.Busch.com, Instagram.com/BuschBeer, www.Twitter.com/BuschBeer or www.Facebook.com/Busch. 



* Consumers in California will need to use #GreatOutdoors and #Contest. Busch Gold Trophy Can, Busch Light Gold Trophy Can, Busch Gold Trophy Can Wrap, and Busch Light Gold Trophy Can Wrap is not part of the entry for California Residents.