Budweiser, Frito-Lay & USO Bring Football's Big Game to U.S. Troops Overseas

Football Viewing Parties Helped Entertain U.S. Troops in Kuwait, Afghanistan and Iraq

ST. LOUIS (Feb. 8, 2010) - As a special thanks to U.S. troops overseas who continue to fight for our country, Budweiser, Frito- Lay and the USO hosted five football championship viewing parties for troops in Kuwait, Afghanistan and Iraq on Sunday, Feb. 7.

The three organizations joined together to make sure the men and women of the U.S. military had everything they needed for a fun-filled night of football, complete with big-screen televisions, O'Doul's non-alcohol brew and Frito-Lay snacks.

Budweiser donated 960 cases of O'Doul's and five 46-inch flat-screen televisions for the parties. The televisions will remain on-site for troop entertainment throughout the year. Frito-Lay provided 14,000 bags of Spitz sunflower seeds for troops to enjoy during the big game. All the items were donated to the USO who coordinated and delivered them to the parties. Anheuser-Busch's product was donated from its brewery in Baldwinsville, N.Y.

"This is one small way we can show our appreciation for everything our troops do for us and the sacrifices they make every day so we can continue to enjoy our freedoms as Americans," said Dave Peacock,president of Anheuser-Busch Cos.,Inc. "On a day when most of us are spending time with family and friends, we hope that bringing the big game to our troops will help them feel a little closer to home."

"Frito-Lay is honored to partner with the USO again on this project," said Bill Avery, director of global military sales for Frito-Lay, Inc. "There is so much ritual and tradition around the big game. We hope our contribution brings some of that spirit to our troops serving overseas."

"Thanks to both Anheuser-Busch and Frito-Lay for reaching out to us for this amazing opportunity for the troops," said Sloan Gibson, president and CEO of the USO. "Many of our servicemen and women are huge football fans, so being able to watch the big game gives them a sense of home, builds morale, and encourages camaraderie among the troops."

About Frito-Lay

Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/ , the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit http://www.pepsico.com.

About the USO

The USO (United Service Organizations) lifts the spirits of America's troops and their families. We provide a touch of home through centers at airports and military bases around the world, top quality entertainment and innovative programs and services tailored to meet troop needs. We also provide critical support to those who need us most, including forward-deployed troops and their families, wounded warriors and their families, and the families of the fallen.

The USO is a private, non-profit organization, not a government agency; we rely on the generosity of our donors. In addition to individual donors and other corporate sponsors, the USO is supported by Worldwide Strategic Partners AT&T Inc., BAE Systems, The Boeing Company, Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, Lockheed Martin, Microsoft Corporation, Northrop Grumman Corporation and TriWest Healthcare Alliance, as well as other corporate donors, including the United Way and Combined Federal Campaign (CFC-11381). We strive to deliver maximum benefit for troops and their families from every donor dollar. For more information, please visit www.uso.org.