Budweiser And Bud Light Invite Fans To Get In The Game With CBS Sportsline Fantasy Leagues, Ultimate Fan Sweeps

Budweiser and Bud Light, the "Official Beer" of 28 National Football League teams, invites loyal adult fans to become a part of the team by managing their own fantasy football club or participating in the "Bud Light Ultimate Fan Experience" for a chance to win great prizes, such as game suites, road trips on the team jet, themed vehicles, team gear, and Bud and Bud Light merchandise (where legal).

The nation's largest brewer will emphasize its local team partnerships through continuation of its highly successful team-specific packaging initiative, conduct "Ultimate Fan Experiences" around key match-ups in select markets, and maintain its network broadcast commitments to include a significant presence in NFL game broadcasts plus alcohol beverage category exclusivity on the Super Bowl broadcast for the 19th consecutive season.

"NFL fans are passionate about their teams and football in general, and we will connect with them this fall through fun, interactive promotions and advertising at the local and national levels," said Tony Ponturo,vice president, Global Media and Sports Marketing, Anheuser-Busch Inc. "Our fantasy football, fan experience sweepstakes, tailgating events and team packaging initiatives unite our brands with our team partners on a local level and remind adult fans that professional football and Budweiser and Bud Light go hand-in-hand."

CBS Sportsline Fantasy Football

Diehard fans will be scouting tape, checking stats and crunching numbers in order to win regional bragging rights, game tickets and great Budweiser and Bud Light merchandise as part of Budweiser and Bud Light's CBS Sportsline Fantasy Football Challenge.* Leagues are forming in popular game-watching locations across the nation. Supported by a full line of co-branded Budweiser, Bud Light and CBS Sportsline point-of-sale materials, the Fantasy Football Challenge is sure to enhance fan excitement around their favorite off-field activity.

Team-Specific Packaging

All 12 Anheuser-Busch domestic breweries will be involved in the team specific packaging campaign, which will produce 64 different packaging combinations on 10.75 million cases of Budweiser and Bud Light aluminum cans. Team-specific packaging launched in advance of the key Labor Day selling period. Team-specific packaging will reach 27 of 28 NFL teams sponsored by Budweiser and Bud Light (see below for complete list).

Broadcast Commitments

Budweiser and Bud Light will continue to enjoy a significant presence on NFL broadcasts on CBS, NBC and FOX during the 2006-2007 season. Anheuser-Busch will debut new creative for the entire Bud family throughout the season, and, most notably, will maintain its exclusive advertising presence on Super Bowl broadcasts through 2012.

"Anheuser-Busch feels that it's important to be where the fans are, and the Super Bowl and NFL games are among the most recognized and most watched sports properties in the world," Ponturo said. "Budweiser and Bud Light represent tradition, heritage and good times. Anheuser-Busch has been a major part of NFL game broadcasts and watch parties for more than 40 years, and we believe we've fostered a great association with the nation's most popular sport."

The Super Bowl is annually the most watched event on TV. In March, Anheuser-Busch finalized agreements for Super Bowls XLI in 2007 and XLIV in 2010 on CBS, and Super Bowl XLII in 2008 and XLV in 2011 on FOX. NBC broadcasts of Super Bowl XLIII in 2009 and Super Bowl XLVI in 2012 were added as part of a comprehensive six-year multi-sport agreement finalized in June. Anheuser-Busch has enjoyed category exclusivity on the game broadcast since 1989, and 2007 will mark the 19th consecutive year of Super Bowl exclusivity.

Anheuser-Busch commercials won the USA TODAY "Ad Meter" - the most widely recognized Super Bowl advertising consumer poll - for a record eighth consecutive year in 2006. Anheuser-Busch ads were viewed an additional 21 million times on the internet in the four days following the game, and downloaded more than 300,000 times from Budweiser.com and BudLight.com to personal computers and portable media devices.

Ultimate Fan Experience

Fans in select NFL cities could see their Bud Light turn into a Bengals-themed Chevy Avalanche, a fully catered Thanksgiving Day game suite in Detroit, or an all expenses-paid trip to a Monday night away game as part of the "Bud Light Ultimate Fan Experience" promotion. Other prizes include golf outings with team alumni, a road trip on the team jet, sideline or suite passes, 50-yard line season tickets, and Budweiser and Bud Light tailgating equipment. Prizes and participation details vary by city. See in-store displays for details on how your most avid fans can win these once-in-a-lifetime experiences.

Team Tailgate Parties

Continuing a 10-year tradition, Bud Light will host free, pep rally-style tailgate parties for adult consumers 21 and over in select team markets. In conjunction with the local NFL team, the team's official radio partner and the stadium concessionaire, Bud Light will offer activities such as live band performances, live radio and/or television pre-game remotes, special guest appearances by former players, radio personalities and the Budweiser Clydesdales, food and beverage, and contests and giveaways, where legal.

Budweiser Party Zone

The popular Budweiser Party Zone expands in 2006. Budweiser will host Party Zones inside select team stadiums during regular season games. Lucky consumers 21 and over can win game tickets in a special section and win select team merchandise through a sweepstakes promotion held in conjunction with participating radio and retail partners in select locations.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.8 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America's top recycler of aluminum cans. For more information, visit www.anheuser-busch.com.

Budweiser/Bud Light-Sponsored NFL Teams

Atlanta Falcons

Arizona Cardinals

Buffalo Bills

Baltimore Ravens

Carolina Panthers

Cincinnati Bengals

Cleveland Browns

Denver Broncos

Detroit Lions

Houston Texans

Indianapolis Colts

Jacksonville Jaguars

Kansas City Chiefs

Miami Dolphins

New England Patriots

New Orleans Saints

New York Giants

New York Jets

Oakland Raiders

Philadelphia Eagles

Pittsburgh Steelers

** San Diego Chargers

San Francisco 49ers

Seattle Seahawks

St. Louis Rams

Tampa Bay Buccaneers

Tennessee Titans

Washington Redskins

*Contest rules and prizes vary depending on market restrictions

** will not receive team-specific packaging