Live from Bud Light's Whatever, USA

Sunday, September 7, 2014:

After three days and two nights of spontaneous fun, Bud Light's #UpForWhatever weekend wrapped on Sunday with a Mardi Gras-themed brunch for all Whatever, USA, guests. By the numbers, the epic weekend of Whatever included:

• 204,000 auditions submitted by people interested in attending Whatever, USA
• 1,000 #UpForWhatever guests attending Whatever, USA from across the country
• 48 hours notification for selected guests to grab a friend and pack their bags for Whatever, USA
• 3 days and 2 nights of #UpForWhatever activities, epic adventures and unexpected performances at Whatever, USA
• 8,885 feet: elevation of Crested Butte
• 17 musical acts performing at Whatever, USA, including Alesso, Lil Jon, Charli XCX, Holy Ghost! Cold War Kids and Cassadee Pope
• 28 Crested Butte bars, restaurants and stores open to Whatever, USA guests throughout the weekend
• 8 of the country's best contemporary street artists live painting throughout Whatever, USA with varying styles representing each artist's respective region
• 1,300 LED jackets creating a user-generated light show during Whatever, USA's Friday “Light the Night” Alesso performance
• 8 teams competing in custom-designed cars at the Whatever, USA drag queen drag race
• 1,300 authentic 70s costumes worn during Whatever, USA's “Saturday Night Fever” event featuring Holy Ghost! collaborating with a disco-era musical icon
• 5,000 meals put together by Whatever, USA attendees and donated to Care and Share food bank in Colorado Springs, Colorado
• 15 miles of trail mountain biked by Whatever, USA, guests
• 200 cupcakes with cake inside for all the people that love cake
• 12 TV commercials featuring the Mayor of Whatever, USA – available at youtube.com/BudLight
• 300 local area residents employed during the Whatever, USA event
• $2,000,000 estimated economic impact to the town of Crested Butte, CO by Whatever, USA during the town's shoulder season
• Unlimited: The amount of spontaneous fun at Whatever, USA

https://www.youtube.com/watch?v=xYKnY3081W4

Right click photos to download.

Saturday, September 6, 2014:

Bud Light's epic, #UpForWhatever weekend continued on Saturday with even more incredible Whatever, USA, activities, adventures and concerts, including:

• Whatever, USA guests got unexpected wakeup calls from Whatever, USA characters including a Mariachi band, a cowboy, a garden gnome and more to begin the day.
• Visitors participated in unique fitness opportunities including yoga at 10,000 feet, a one-of-a-kind morning run, Prancersize with YouTube star Joanna Rohrback and more.
• The day's activities included band camp with Cold War Kids, an intro to improv comedy class, a bacon appreciation breakfast, drag races hosted by drag queens, outdoor adventures and more.
• Whatever, USA attendees put together 5,000 meals to be donated to Care and Share Food Bank in Colorado Springs, Colorado.
• Vanilla Ice served Whatever, USA, guests ice cream from his Vanilla Ice Ice Cream Truck followed by a performance that on the Whatever, USA, mainstage.
• Guests were treated to performances from Nico & Vinz, Vanilla Ice, DJ Jerzy, Cold War Kids, Questlove, G-Eazy, Cassadee Pope, Gemini Club, KC and The Sunshine Band, Holy Ghost! and DJ Vice.

Right click photos to download.

The Whatever, USA, weekend comes to a close on Sunday with a Mardi Gras-themed brunch. Stay tuned for a by-the-numbers look at the incredible #UpForWhatever weekend.

Friday, September 5, 2014:

Whatever, USA kicked off in true #UpForWhatever style on Friday when 1,000 consumer winners were welcomed to the completely transformed town by the Mayor of USA. Friday's #UpForWhatever activities included:

• An epic Whatever Welcome Parade, featuring an appearance by the Mayor of Whatever, USA, fire breathers, miniature horses and a performance by Lil Jon.
• Whatever, USA guests took part in a variety of unique Whatever, USA experiences including hype hop karaoke with Lil Jon, beer school with Bud Light brewmasters, an improv comedy performance, zorb human bowling, Twister with contortionists, town tours and concerts from Alesso, RAC, Charli XCX, DJ Stellar and DJ Jerzy.
• Whatever, USA visitors lit up the night with LED jackets to create a user-generated light show during the night's Alesso performance.

https://www.youtube.com/watch?v=2IPA4sw4HGQ

Right click on photos to download.

The Whatever, USA, weekend continues today with more larger-than-life activities, concerts and #UpForWhatever experiences.

Thursday, September 4, 2014:

This summer, more than 200,000 consumers 21 and older sent in auditions for a chance to be a part of Bud Light's Whatever, USA. Today, 1,000 consumers who are truly #UpForWhatever will arrive at Whatever, USA, for a weekend full of spontaneous fun, unique adventures and unexpected concerts. Before consumers make their way to the city where literally anything can happen if you're #UpForWhatever, Bud Light surprised a lucky few with over the top invitations to Whatever, USA.

http://youtu.be/8jbQLDZm0Vg

Stay tuned for more updates from Whatever, USA, throughout the weekend.