Press Releases

June 3, 2014

Bud Light Whatever, USA

Bud Light Whatever, USA

Just when you thought it couldn't get bigger than a cruise ship at the Super Bowl, Bud Light is taking it to the next level – this summer, The Perfect Beer for Whatever Happens will create an entire town.

Show Bud Light you're up for whatever and you may have an opportunity to visit “Whatever, USA” for a weekend filled with spontaneous, unexpected fun around every corner.

Bars across the country have declared themselves as being up for whatever. Bud Light will be collecting auditions at on-premise locations across the country this summer and you can submit your audition online at UpForWhatever.com.

Where is Whatever, USA? It's a secret, but Bud Light will unveil details about Whatever, USA throughout the summer through new TV commercials featuring Whatever, USA's very own mayor.  See a first look below:

Whatever, USA promises to deliver amazing, unique experiences for those who can prove they're truly up for whatever. Want to know more? Visit UpForWhatever.com.

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