Bud Light Selects mcgarrybowen and Translation as Lead Agencies for Top Beer Brand's Creative Duties

ST. LOUIS - Anheuser-Busch today announced its selection of mcgarrybowen and Translation as its lead creative agencies for Bud Light, the nation's number-one selling beer brand.

Effective immediately, mcgarrybowen is assigned Lead Creative Agency on the core Bud Light business.  Translation is assigned Lead Creative Agency for Bud Light brand extensions, beginning with January's national launch of Bud Light Platinum, and experiential marketing including its multi-year official beer sponsorship of the National Football League.

Mcgarrybowen and Translation will support Bud Light in developing advertising for multiple channels in their assigned areas, including television, print, digital and out of home.

"We conducted an extremely thorough review, and in the end both agencies demonstrated the right combination of strategic and creative capabilities to help us evolve our approach to Bud Light's industry leading marketing," said Paul Chibe, Anheuser-Busch's vice president of U.S. marketing.  "Our ability to connect with consumers will be stronger than ever due to our partnership with mcgarrybowen and Translation."

"We are thrilled to have the chance to work with one of America''s most recognized brands in Bud Light," said Tim Scott, president, mcgarrybowen Chicago.  "Its combination of personality and popularity provide extensive opportunities for meaningful creative, and we look forward to helping shape what comes next."

"You don't become as successful as Bud Light without knowing how to connect with people," said Steve Stoute, CEO & founder, Translation.  "We're very excited to work with Bud Light in growing its leadership position.  We're looking forward to crafting their creative around their deep relationship with NFL and the Bud Light extensions."

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers in 2010.  The company brews popular brands, such as Budweiser and Bud Light.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico''s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

About mcgarrybowen

Advertising Age's 2009 "Agency of the Year" and 2010 #2 Agency A-List member, mcgarrybowen is one of the most successful agency start-ups ever, appearing on Entrepreneur Magazine's "Top fast-growth businesses" list in 2007 and 2008. It is a full-service, integrated communications agency with a total offering that includes digital, direct, activation, naming, brand identity, media planning, media buying and advertising. mcgarrybowen is headquartered in New York, with an office in Chicago and global reach through the Dentsu network.

Famous for big, organizing ideas and work that works, mcgarrybowen counts some of the world's best-known icon brands as its clients: Burger King, Disney, Chevron, JPMorgan Chase & Co., Crayola, Kraft, Verizon, Dr Pepper Snapple Group, Marriott, Sharp, Pfizer, Sears and United Airlines. www.mcgarrybowen.com facebook.com/mcgarrybowen twitter.com/mcgarrybowen

About Translation

Founded by Steve Stoute in 2004, Translation has a strong heritage in helping Fortune 500 companies thrive in contemporary culture. Today, Translation has evolved into a full-service communications agency servicing key clients including State Farm, Coca-Cola, Nokia, McDonald''s and Target.  The agency is dedicated to creating transformative ideas that don't just market a brand differently, but change how that brand resonates in culture.  In order to stay attuned to the influential edge of pop culture, Translation employs culture creators who often complement their day jobs with secondary careers in art, fashion, music and entertainment.

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