Bud Light brings easy enjoyment to NFL tailgates with new ‘Sailgating’ experience

New York, NY – October, 29, 2024 – Grab your Game Day best and be ready to set sail with Bud Light. Throughout the regular 2024-2025 season, select Titans, Seahawks and Jaguars 21+ fans will have the opportunity to experience a change of scenery to their traditional tailgates with Bud Light’s new Sailgating experiences, which will host a one-of-a-kind tailgating experience on the water in advance of each team’s home game.  

“As the beer of easy enjoyment, Bud Light is always seeking ways to celebrate fans, so we asked our partner NFL teams how we can take their fans’ game day experiences to the next level this season,” said Todd Allen, SVP of Marketing for Bud Light. “The Titans, Seahawks and Jaguars all came to us with a similar opportunity – some fans’ tailgating abilities were limited due to their stadium’s positioning, so we thought what better way to celebrate their fans than to turn their local waterways into the newest perfect tailgating spot.”  

• The Titans sailgating event will take place on November 3 and will be open to select 21+ season ticket holders. Fans can expect a fully decked out chartered boat to take them from the marina to the stadium, with special guest appearances, music, merchandise, catering and ice-cold Bud Lights.  
• On November 3, the Seahawks will invite a lucky group of loyal 21+ season ticket holders to an exclusive pregame sailgating event on the Seattle waterfront. Bud Light and the Seahawks will transform a local pier into a prime waterfront experience featuring food trucks, tailgate games and a festive atmosphere.   
• To celebrate their 30th anniversary, the Jaguars will invite select loyal 21+ season ticket members to partake in a once-in-a-lifetime sailgate experience aboard owner Shahid Khan’s super yacht, Kismet, on December 1st. While on board, fans will enjoy Jaguars Legend appearances, catering and Bud Lights to be immediately followed with VIP hospitality in the stadium throughout the game.  

Bud Light’s sailgating experience serves as a continuation of their 2024 NFL campaign, “Easy to Sunday,” that honors the hard work that goes into being a fan with real, relatable fan moments, and shows how Bud Light and their NFL team cans can help make the season easier to enjoy for NFL fans. 

To learn more about how Bud Light is bringing 21+ football fans 21+ even closer to their teams this season, visit www.budlight.com/easytosunday and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight. 

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About Bud Light   

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light is the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.