Bud Light and Post Malone Take On New Orleans with Super Bowl LIX Concert

NEW ORLEANS, LA - DEC. 3, 2024 - Bud Light, the Official Beer Sponsor of the NFL, and 9x RIAA diamond-certified GRAMMY® Award-nominated superstar Post Malone are at it again. This time, the iconic duo will kick off Super Bowl LIX weekend with a one-night only Bud Light Backyard Presents Post Malone show. On Friday, February 7, Post Malone will hit the stage with his signature moves, new country croons and hit classics in New Orleans, bringing an intimate and lively evening of easy enjoyment to fans 21+ during sport’s biggest weekend.

“Super Bowl is always a wild time and I’m stoked to make the most of it this year by getting back on stage with Bud Light,” said Post Malone. “Friday Night. New Orleans. Super Bowl. A couple cold ones with my fans? Let’s get this party started!”

Starting today, fans 21+ can direct message or comment #PostyBLBackyard and #Sweepstakes on Bud Light’s dedicated Instagram and Facebook post to receive information on how to win tickets to one of the hottest Super Bowl concerts.

“There’s magic any time you put Bud Light and Post Malone together, but add Super Bowl and New Orleans to the mix, and you know you’re in for an absolutely unforgettable experience,” said Todd Allen, SVP of Marketing for Bud Light. “We can’t wait to continue our Bud Light Backyard in epic fashion, bringing fans 21+ together during Super Bowl weekend for a night of great music, cold beers and truly memorable moments alongside Post Malone.”

The Super Bowl performance marks the Bud Light Backyard’s third year and builds on the brand’s decades-long history of delivering fans epic music experiences and unparalleled access to their favorite artists. Earlier this year, Bud Light gave fans an exclusive look at Post Malone’s country album at ‘A Night in Nashville’, and sponsored the tours of fan-favorite artists Post Malone, Zach Bryan and Dierks Bentley.

To follow along with the latest updates on the Bud Light Backyard Presents Post Malone concert and Super Bowl weekend activities, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram at @BudLight.

About Bud Light

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Busch Light, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.