Bud Light Lime Introduces New Fall Flavor, Apple-Ahhh-Rita

As the weather starts to cool down, the Bud Light Lime Ritas brand is heating up with the introduction of a new fall seasonal offering, Apple-Ahhh-Rita. The limited-edition flavor combines the crisp taste of an apple margarita with a refreshing twist of Bud Light Lime, making it the perfect drink for fall fiestas.

Apple-Ahhh-Rita joins an already successful Ritas family, providing another fun flavor choice for consumers and further engraining Bud Light in the popular margarita space. Bud Light Lime Ritas four core flavors - Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita - are the top four brands in the FMB category.

“As evidenced by the current cider trend, apple is an immensely popular flavor amongst consumers, especially for the fall,” said Tyler Simpson, director of marketing for Bud Light extensions. “In addition to Lime, Straw, Mango and Raz, we wanted to offer Ritas fans a special drink fitting for the season - similar to our creation of the extremely successful Cran-Brrr-Rita for winter months. Apple-Ahhh-Rita is crisp and refreshing. It's a Bud Light Lime margarita twist on the appletini that's as simple as ‘pop, pour over ice and enjoy'.”

Apple-Ahh-Rita is now available in 12-pack, 8 oz cans and 25 oz. cans in stores.