Bud Light Kicks Off NFL Season with 28 New Team-Specific Cans

Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans.

Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each team's passionate fan base. The new cans are on shelves now.

“The introduction of these all new Bud Light NFL team cans is a prime example of our brand's new approach to how we work with our team partners across the league to better engage with fans via localized content and experiences. Ultimately, fans love football and the NFL, but what they really invest in emotionally each week is their individual team," said Alexander Lambrecht, vice president, Bud Light. "Each of these 28 cans features a customized message that speaks directly to each team's passionate fan base, and throughout the 2015-16 season Bud Light and its team partners will be unrelenting in delivering incredible, one-of-a-kind experiences to fans in their local team stadiums and markets.”

To introduce the new cans, Bud Light created special videos for each team, highlighting the team's unique, fan-centric scroll message. Check out Bud Light's YouTube Channel to see all 28 team-specific videos.

As the Official Beer of the NFL, Bud Light is taking a new strategic approach to its NFL sponsorship this season. In addition to the new team-specific cans, the brand recently hosted all 28 NFL team partners at the first-ever Bud Light NFL Partners Summit at MetLife Stadium in New Jersey, which focused on best practices to help teams create unique experiences and engaging content throughout the 2015 season.

Together, Bud Light and all 28 Bud Light-sponsored NFL teams will be giving fans opportunities to participate in epic surprise fan experiences during the season. For more information, visit www.BudLight.com.

The full list of team-specific scrolls is below.

Arizona Cardinals: The perfect beer for protecting the nest.

Atlanta Falcons: The perfect beer for celebrating 50 years in flight.

Baltimore Ravens: The perfect beer for entering every door like it's a stadium

tunnel.

Buffalo Bills: The perfect beer for shoveling your way to the stadium at least once a year.

Carolina Panthers: The perfect beer for growling so loud it shakes both states.

Cincinnati Bengals: The perfect beer for belting one question, and one question only – Who Dey?

Cleveland Browns: The perfect beer for being Dawg Pound proud.

Denver Broncos: The perfect beer for greeting strangers with the Mile High Salute.

Detroit Lions: The perfect beer for being the motor behind the Motor City.

Houston Texans: The perfect beer for becoming an honorary member of the Bull Pen.

Indianapolis Colts: The perfect beer for horsing around with the boys in blue.

Jacksonville Jaguars: The perfect beer for earning your spots.

Kansas City Chiefs: The perfect beer for cheering at 142.2dB with 76,415 of your closest friends.

Miami Dolphins: The perfect beer for making tonight like the '72 season – perfect.

New England Patriots: The perfect beer for dropping R's but never passes.

New Orleans  Saints: The perfect beer for believing “black and gold” every day makes perfect sense.

New York Giants: The perfect beer for shouting “Go Big Blue!” until your face turns red.

New York Jets: The perfect beer for chanting J-E-T-S, JETS, JETS, JETS.

Oakland Raiders: The perfect beer for uniting a nation. Raider Nation.

Philadelphia Eagles: The perfect beer for proving VICTORY is spelled E-A-G-L-E-S.

Pittsburgh Steelers: The perfect beer for making tonight ‘immaculate.'

San Diego Chargers: The perfect beer for striking like lightning, then cheering like thunder.

San Francisco 49ers: The perfect beer for using this can to recreate The Catch.

Seattle Seahawks: The perfect beer for cheering so loudly it registers on the Richter scale.

St. Louis Rams: The perfect beer for toasting the defense, and the ravioli.

Tampa Bay Buccaneers: The perfect beer for channeling your inner Captain Fear.

Tennessee Titans: The perfect beer for making miracles happen in music city.

Washington Redskins: The perfect beer for fighting on ‘til you have won.