August 25, 2020
BUD LIGHT CHANGES LANDSCAPE OF FANTASY FOOTBALL BY ENCOURAGING FANS TO DRAFT GARDNER MINSHEW II IN FIRST ROUND OF THIS YEAR'S DRAFT
Fantasy football players who select quarterback to lead their team could win a case worth of beer
NFL-themed Bud Light packaging to be available at retail beginning September 7
August 25, 2020 – Today, Bud Light, the official beer sponsor of the NFL, announced that fans who select Jacksonville Jaguars quarterback, Gardner Minshew II, in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light*. Until now, Fantasy Football players made selections based entirely off on-field performance. Additionally, come December, any team to win their league's championship with Gardner Minshew II as their starting QB, will have a chance to win a season's worth* of Bud Light**.
“Last year, Gardner Minshew II was the unexpected hero of the NFL,” said Joe Barnes, Director, Bud Light Sports Marketing. “Now Bud Light is giving Minshew the spotlight he deserves, encouraging fans to support the Mississippi Mustache in real-life and in fantasy.”
Fans will be able to enter the sweepstakes by sharing a screenshot of their fantasy first round pick, Gardner Minshew II, on social media with #BudLightMinshewDraft and #Sweepstakes.
“After the work I've put in to get ready for this year, I'm ready to be a fantasy football first rounder,” said Gardner Minshew II, Quarterback for the Jacksonville Jaguars. “And now that Bud Light is kicking in the chance win beer if you pick me, it's a no brainer!”
In addition, Bud Light is also releasing its annual NFL Team-Specific packaging. Beginning on September 7, NFL fans will be able to purchase team specific or NFL shield aluminum and glass Bud Light bottles in 24 pack 12oz. & 12 pack 12oz. configurations.
To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.
*BUD LIGHT® MINSHEW DRAFT
No Purchase Necessary. Open to US residents 21+. Begins 8/25/20 and ends 9/9/20. See Official Rules for budlight.com/minshewdraft for prizes and details. Message and data rates may apply. Void where prohibited. *Prize is one (1) $20 pre-paid card that can be used to purchase one (1) case of Bud Light.
**Prize is a cash equivalent that can be used to purchase 2 cases of Bud Light per month for 6 months.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
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