Bud Light Suits Up For The 2024 NFL Season With New “Easy To Sunday” Commercial Featuring Real Fans And Their Sunday Traditions - Including Hall Of Famer Peyton Manning

NEW YORK, NY - AUGUST 6, 2024 - The return of football season is the best reminder that there’s no better combination than NFL Sunday and a cold Bud Light. This season, the Official Beer Sponsor of the NFL is honoring all of the hard work that goes into being a fan in a new spot showing how it’s “Easy to Sunday.” Continuing the brand’s Kickoff campaign introduced last year that brought fans to the center of gameday, Bud Light’s new “Easy to Sunday” commercial for the 2024 NFL season highlights the real, relatable lengths fans go through to get ready for gameday - including Hall of Famer Peyton Manning.  

To make it easier than ever to rep your favorite teams – and matching the all out passion of the fans featured in its new TVC – Bud Light has released its 2024 lineup of fan-favorite NFL team packaging, displaying full-bleed team colors and prominent team logos that are also featured in the spot. Additionally, through ongoing partnerships with YouTube, Fanatics and more, fans 21+ can unlock chances to win NFL Sunday Ticket from YouTube and Youtube TV, NFL Shop Gift Cards for team merchandise, and Super Bowl LIX tickets by easily scanning a QR code or visiting www.budlight.com/easytosunday. 

“As the Official Beer Sponsor of the NFL for 28 years, Bud Light has experienced first-hand how NFL fans will go the absolute distance to rep their team every week, and it’s nothing short of impressive. Celebrating all that it takes to be a tried-and-true fan, our new spot ‘Easy to Sunday’ captures those real and relatable Sunday traditions with real fans and includes one of the biggest football fans and friend of Bud Light, Peyton Manning,” said Todd Allen, Senior Vice President of Marketing for Bud Light. “Our new full-color team cans match the fierce passion each fanbase has for their team, making it easier than ever to rep your team no matter how hard you football.”  

It’s “Easy to Sunday” This Season with Bud Light 

Bud Light’s new “Easy to Sunday” Kickoff spot showcases the best of fans’ all-out Sunday traditions: whether it’s a Steelers fan making sure their jersey is in mint condition, a Jaguars fan in full face paint or none other than Pro Football Hall of Famer Peyton Manning as he gets in his gameday best with a Bud Light in hand. Fans put in hard work to cheer for their team every week, and Bud Light keeps it easy for fans to kick back with an ice-cold beer in their favorite team colors all season long. “Easy to Sunday” is set to run in a :30 format starting on Thursday, September 5 throughout the NFL season.  

“It’s always an easy time with Bud Light, and this year they showcased some of the most passionate fan traditions from around the league to show how they go over-the-top to rep their team,” said Pro Football Hall of Famer Peyton Manning. “My gameday traditions have changed over the years, but Bud Light’s new spot gives you a peek into how I suit up for gameday now. Just like all football fans, I can always count on Bud Light to make it easy to enjoy the sport we all love.”  

Fan-Favorite NFL Cans are Reppin’ Team Colors This Season  

Bud Light is back with its fan-favorite, limited-edition NFL team packaging that makes it easy for 21+ fans to rep their favorite team and cheers all season long. Featuring 24 NFL teams across the league, this year’s cans bring fandom to another level with product and packaging fully wrapped in official team colors. Bud Light’s team cans are available now everywhere Bud Light is sold.  



Catch All the Action with NFL Sunday Ticket on YouTube and YouTube TV 

For the second year, Bud Light is making it easier for fans to catch every out-of-market Sunday afternoon game for their favorite teams through a partnership with YouTube. Bud Light is giving away NFL Sunday Ticket from YouTube and YouTube TV for the 2024 NFL season, to make streaming out-of-market Sunday afternoon games easy, along with the chance to win NFL Shop Gift Cards for team merchandise. NFL Sunday Ticket is a premium sports package bringing you Sunday afternoon regular season National Football League (NFL) games not carried on local broadcasts in your area (select international and digital-only games also excluded). NFL Sunday Ticket is exclusive to YouTube and YouTube TV for personal, non-commercial use and is available as an add-on to a YouTube TV Base Plan subscription or as a standalone YouTube Primetime Channel. NFL Sunday Ticket Subscribers can also enjoy NFL games in multiview, plus unlimited (simultaneous) streams at home and two additional streams out of the home for household members on the go. For info on how to win and get closer to the action, scan the QR code on the side of this year’s team cans, or visit BudLight.com/easytosunday. 

Proudly Supporting First Responders and Military Service Members  

Building upon Anheuser-Busch’s century-long commitment to honoring those who serve our country, Bud Light is continuing its partnership with Folds of Honor to support families of first responders throughout the 2024 season. Alongside its league partners, Bud Light will donate scholarships, spotlight stories of scholarship recipients, and more. To learn more about Bud Light’s partnership with Folds of Honor, visit budlight.com/folds-of-honor.  

To learn more about how Bud Light is making it easy for fans to rep their teams this NFL season, visit Budlight.com/easytosunday and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight. 

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About Bud Light   

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.   

About Anheuser-Busch  

At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

Press Contacts   

Media@anheuser-busch.com