Anheuser-Busch Debuts New Ad Celebrating the People Behind the World-Famous Budweiser Clydesdales

St. Louis, MO – March 13, 2024 – Today, Anheuser-Busch is launching the next phase of its “That’s Who We Are” campaign by spotlighting the team behind the iconic Budweiser Clydesdales that remain an inspiration to the company and the country. The campaign’s new digital ad, “Turning Moments into Memories,” celebrates the Clydesdales’ rich history as an enduring symbol of the brewer’s 165-year heritage and bringing communities together, made possible by the people who care for the iconic horses.

Over the last nine decades, the Budweiser Clydesdales have become a staple of Anheuser-Busch’s longstanding heritage and a symbol of American tradition. Since 1933, they’ve traveled 15 million miles and visited 49 states, 3 continents and over 40,000 communities, and they continue to be fan favorites at both local community celebrations and major cultural events.

The new “Turning Moments into Memories” ad salutes the 60+ people who are dedicated to raising, training, and touring with the Clydesdales. This includes a team of dedicated handlers who oversee their care and properly prepare the Clydesdales for their appearances, expert trainers and hitch drivers who travel on the road with the Clydesdales, experts committed to overseeing their diet and making sure they remain hydrated on warm days, and so many others.

“For nearly a century, the Budweiser Clydesdales have embodied who we are at Anheuser-Busch,” said Brendan Whitworth, CEO, Anheuser-Busch. “Representing strength, resilience, and the very best of the American spirit, the Clydesdales are core to helping Anheuser-Busch connect with consumers in the moments that matter. From producing America’s most loved beers to bringing people together with the world’s most recognizable horses, the 65,000 Americans who bring our business to life work tirelessly to make a positive impact in the communities we call home - that’s who we are.”

In February, the Clydesdales made their 46th Super Bowl appearance with a spot titled “Old School Delivery” that honored their history of uplifting local communities and bringing people together. This summer, the Clydesdales will also join Budweiser’s tour with long-standing partner Folds of Honor, a nonprofit supporting families of America’s fallen or disabled service members and first responders, with appearances at military events, air shows, fleet weeks, and venues ranging from sporting events to state fairs.

“Our ‘That's Who We Are’ campaign is all about showcasing the heart of Anheuser-Busch and the Budweiser Clydesdales have been exactly that for the last nine decades,” said Cesar Vargas, U.S. Chief External Affairs Officer, Anheuser-Busch. “These beloved horses and the dedicated team that cares for them are part of the Anheuser-Busch family, and the Clydesdales’ history is grounded in the tradition of bringing people together through nearly a century of attendance at local gatherings, parades, sporting events and so many more of life’s most memorable moments.”

The Clydesdales were gifted from August A. Busch Jr. and Adolphus Busch III to their father in celebration of the repeal of Prohibition in 1933. Today, the legendary Clydesdales are born and raised at Warm Springs Ranch, resting on 300-plus acres of rolling hills in the heart of Missouri. The three hitches, or traveling teams, are based out of Anheuser-Busch’s home state and spend the majority of the year traveling to communities all over the country.

Anheuser-Busch’s “That’s Who We Are” campaign debuted with a national ad that honored the people and partners that help the company make America’s most loved beers. Its most recent installment “We Can’t Predict. We Can Prepare.” featured a tribute to the dedicated network of employees, partners, and first responders who support local communities in times of need through Anheuser-Busch's emergency drinking water program.

For more information about the Budweiser Clydesdales’ upcoming events, visit Anheuser-Busch’s website.

For more on Anheuser-Busch’s “That’s Who We Are” campaign, visit www.anheuser-busch.com/thats-who-we-are or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram. 

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ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States.

We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.