February 4, 2025
Stella Artois Taps David Beckham and Matt Damon To Bring People Together "For Moments Worth More" at Super Bowl LIX
This year-long campaign underscores those meaningful everyday moments made special with Stella Artois.
NEW YORK, NY - February 4, 2025 – Today, Stella Artois - the premier European-style lager – launches its Super Bowl LIX 2025 commercial, “David and Dave”, a charmingly entertaining spot starring Stella Artois’ global ambassador, David Beckham, and debuting Matt Damon as David Beckham’s long-lost brother - the “Other David”. This new full year campaign, “For Moments Worth More,” evolves last year’s “A Taste Worth More” platform. While continuing to highlight the brand’s quality credentials and distinctive taste, the new creative underscores those meaningful connections that elevate everyday moments.
“David and Dave” transports the viewer into a world between fantasy and reality, where sport and lifestyle icon David Beckham discovers a twin brother, “Dave Beckham”, played by longtime Stella Artois ambassador Matt Damon. The two reunited brothers bond over some ice-cold beers and hot wings while getting to know each other’s similarities and differences and uncovering their mutual love for Stella Artois.
“I’ve been partnering with Stella Artois for a decade now and get more excited with each year,” remarks Matt Damon. “I can’t wait to keep telling the story of ‘David and Dave’ all year and shedding light on those moments in life worth more, where meaningful connection means more than anything. The Beckham brothers are here to stay, and Stella Artois will be there with us at every moment.”
Launching with a :60 spot in Super Bowl LIX, “David and Dave” will serve as the launchpad for Stella Artois’ new campaign, “For Moments Worth More,” and will be accompanied by a full surround sound national marketing effort, including television, out-of-home (OOH), digital, social, retail and more throughout 2025. To support its national media effort, the campaign will feature multiple colorful spots across the year, each building on the story of “David and Dave” and showcasing their ongoing relationship together.
“Building on our ‘A Taste Worth More’ campaign established in 2024, this year’s ‘For Moments Worth More’ campaign celebrates those everyday moments made a little more special with Stella Artois,” said Anheuser-Busch’s Premium Vice President Chris Jones. “Working with two of the most genuine and committed partners we could ask for, this campaign puts Stella Artois at the heart of the cultural conversation, reminding us to cherish those everyday moments of genuine connection. We can’t imagine a better way to kick off this full year effort than at the Super Bowl.”
”For Moments Worth More” was developed in partnership with Artists Equity Advertising, a division of the artist-led studio behind one of last year's top-performing Super Bowl commercials.
"The tastefully over the top concept of ‘David and Dave’ was born from the question: what are some amazing life moments that deserve a Stella Artois?” Artists Equity Advertising’s VP, Executive Creative Director and Writer Brandon Drew Jordan Pierce continues, “In 60 seconds we hopefully make you feel something real and leave you wanting the next part of the story.”
To follow along the Beckham brothers’ journey, visit www.stellaartois.com and follow @StellaArtoisUSA on Instagram and Facebook and @StellaArtois on YouTube and X. And don’t forget to tune in on February 9th to see “David and Dave” live at Super Bowl LIX.
About Stella Artois:
Stella Artois® is a Belgian-style lager and part of a brewing tradition of crafting the finest lager with quality ingredients since 1366. Known for its malty middle and crisp finish delivering a full flavor and a hint of bitterness, this beer is recognized internationally for its excellence and taste. Stella Artois is best enjoyed in the iconic Chalice according to the 3-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Along with its classic lager, Stella Artois also offers Stella Artois 0.0, a zero-alcohol brew with the same refreshing taste. Visit www.stellaartois.com for more information.
About Anheuser-Busch:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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