April 2, 2025
Natural Light Enters ‘Craft’ Category by Partnering with Sitcom Star Richard Karn as Its Craft Ambassador
Duo Unveils $10K Garage Improvement Sweeps In Celebration of National DIY Day
St. Louis, MO – April 2, 2025 – On April 1, the rumors started swirling following a cryptic social post sharing that 2025 is the year Natural Light finally goes craft. But before fans start searching for a new Natty craft brew, Natural Light needs to clear something up: The American-style light lager isn’t changing. Instead, Natty is announcing a new partnership with an icon in the “craft” space - 90’s sitcom star Richard Karn.
Known for his home renovation expertise, Natural Light is tapping Karn to serve as the brand’s Craft Ambassador. The partnership kicks off on April 2 in celebration of National DIY Day with a social media video series featuring Karn’s helpful tips for novice craftsmen. Then on April 3, the pair will debut the Garage Improvement sweepstakes, giving Natty fans a chance to win $10,000 to turn their garage into a dream workshop.
“There’s only one thing better than cracking open the toolbox and taking on a new DIY project, and that’s cracking open a cold beer after it’s finished,” says Richard Karn. “The garage is my sanctuary and one of my favorite places to get creative and tackle new projects, and alongside Natural Light, I’m honored to help a fellow DIY pro level up their workspace.”
As Natty makes a renewed commitment to craft, this partnership with Richard Karn is just the beginning. Whether it’s upgrading the garage, tackling weekend projects, or simply enjoying a well-earned beer after the job is done, Natty is here to support its fans in their DIY endeavors every step of the way.
“We spent much of 2024 listening to and getting to know our fans better, and through the process discovered that Natty drinkers spend a significant amount of time in the garage. They are experts in DIY - constantly fixing, tinkering and fiddling - and kicking back with a Natty to celebrate a job well done,” says Krystyn Stowe, Head of Marketing, Busch Family & Natural Family at Anheuser-Busch. “In an effort to meet our fans where they are, we knew it was time to get our hands dirty and help them with their hobbies, and couldn’t imagine a better partner than DIY icon Richard Karn to join the team as our first-ever Craft Ambassador in this effort.”
Fans can enter the $10k Garage Improvement sweepstakes by commenting on the entry post on Natural Light’s Facebook, Instagram or X pages with #GarageImprovement and #Sweepstakes. One entry is allowed per person and the winner will be chosen on April 11th.
NATURAL LIGHT GARAGE IMPROVEMENT. No Purchase Necessary. Open to US residents (excluding MD) who are 21+. Begins on 4/3/25 and ends on 4/11/25. Visit NaturalLight.com/GarageImprovement for Official Rules. Message & data rates may apply. Void where prohibited.
ABOUT NATURAL LIGHT
Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. It’s brewed with a blend of premium hops and a combination of malt and corn producing a clean flavor, light body and satisfying refreshment. Natural Light invites fans to Act Natural and confidently pursue what brings them happiness, despite the fads and expectations that surround us every day. In 2023, Natural Light introduced a new, permanent can nationwide, a vintage, yet sleek look and feel that was inspired by one of the brand’s first can designs from 1979. A great beer at a great price, Natural Light is the drink of choice for everyone who knows how to Act Natural and have a good time. For more information, follow @naturallight on X and Facebook, @naturallightbeer on Instagram, and visit www.NaturalLight.com.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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