March 3, 2025
Michelob ULTRA Offers NBA Fans the Chance to “Play For An ULTRA” on Some of The League’s Most Iconic Courts
Michelob ULTRA’s calls on fans of Chicago Bulls, Golden State Warriors, Houston Rockets, Milwaukee Bucks, New York Knicks, & Orlando Magic to “Play Like A Pro” with a Michelob ULTRA on the line
March 3, 2025 – ST. LOUIS, MO – Fresh off the success of the brand’s “Play For An ULTRA” debut during Super Bowl LIX, Michelob ULTRA, the global beer sponsor of the NBA, is extending the friendly competition to the hardwood. The no. 1 fastest-growing beer brand* is giving fans the chance to enter to win superior access to “Play Like A Pro” on some of the NBA’s most iconic courts and meet legendary players from around the league.
Michelob ULTRA is teaming up with the Chicago Bulls, Golden State Warriors, Houston Rockets, Milwaukee Bucks, New York Knicks, and Orlando Magic to create “Play Like A Pro” -- the ultimate basketball experience where fans have a chance to play on the team’s official court and interact with a franchise favorite during the event.
“We’re offering basketball fans a once-in-a-lifetime experience to “Play For An ULTRA” on some of the most iconic courts in the world,” said Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA. “With ‘Play Like A Pro’, Michelob ULTRA isn’t just bringing fans closer to the game they love but putting them at the center of it all with unprecedented access to their favorite courts and players.”
From March 3-14, 21+ fans can enter “Play Like A Pro” by completing an entry form at michelobultra.com/courtside/playlikeapro. Each participating team will invite five 21+ winners and their plus-ones to play in the team arena and enjoy a special experience alongside a former player from the franchise.
“Play Like A Pro” is just one of the brand’s experiences designed to bring fans closer to the game through Michelob ULTRA’s partnership with the NBA. Earlier this season, the brand introduced its latest Courtside platform with a new :30 TVC spot, OOH advertising and trade assets featuring NBA teams and league stars, along with a merchandise collaboration with Mitchell & Ness.
Additionally, consumers 21+ can visit Michelob ULTRA’s Superior Access site to enter for the chance to win other unmatched NBA prizes, including VIP experiences, exclusive memorabilia and the chance to interact with their favorite players. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.
MICHELOB ULTRA® PLAY LIKE A PRO. No Purchase Necessary. Open to US residents (excluding MD) 21+. Begins on 3/3/25 & ends on 3/14/25. See Official Rules at michelobultra.com/courtside/playlikeapro for entry, prizes & details. Msg & data rates may apply. Void where prohibited.
ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the No. 1 fastest growing beer in the industry*. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
*Circana Total US MULC through w.e. 12.29.24
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