February 5, 2025
Busch Light & Nascar Driver Ross Chastain “Circle” Through The Great Outdoors During This Year’s Big Game
Two New Survival Skills-Themed Spots from The Beer Brewed For The Great Outdoors Bring TheBusch Guide Back
New York, NY - February 5, 2024 –Busch Light returns to the biggest day in sports this year with not onlyone, but two new spots that will deliver trail-tested know-how and a good laugh for fans, with one spot that puts a playful spin on “going in circles” featuring NASCAR Cup Series driver Ross Chastain.
As the official beer sponsor of NASCAR, Busch Light knows a little something about going in circles. But when it comes to the outdoors, circling through the woods is a surefire way to get yourself lost.The spot titled, “Circles,” opens with two bewildered backpackers making laps on their hike, when Busch Guy steps in with a tip to avoid going in circles by noting recognizable landmarks-like Chastain’s iconic No. 1 car. Chastain then pops out of his tent wondering aloud what’s so bad about “going in circles,” promptingBusch Guy to clarify exactly what circles he’s referring to.
“As one of the most popular rising stars in NASCAR, Chastain has helped us ignite a new chapter in ourNASCAR legacy. And with the official NASCAR Cup Series season kicking off with the Daytona 500 just one week after the big game, we knew he was the perfect star to spotlight alongside Busch Guy in one of our spots this year,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch.“Busch Light has experienced upward growth for five years because we invest in meeting fans where they already are with a Busch Light in hand-whether they’re rooting for Ross in a NASCAR race, enjoying the great outdoors, or watching the big game.”
Since 2024, the brand has served as the primary sponsor of Ross Chastain, partnering with TrackhouseRacing to bring 21+ fans along for the ride of their lives and offer unparalleled access to the sport. Looking ahead to the 2025 season, Busch Light will continue its tradition of creating exciting paint schemes—from the “For the Farmers” design to flavor innovations and more—that showcase what fans love most while they enjoy their favorite sport and their favorite beer.
“I used to daydream about seeing my race schedule hung up at my local bar in Busch Light’s famous blues and whites.Now I’m not only on those walls, but in a commercial that will air in my hometown during the big game and across the nation this NASCAR season, starting with the Daytona 500!"said Chastain. “I’ve manifested this moment my entire life, and I can’t thank Busch Light enough for supporting my racing career through their massive platform. It’s a dream come true-and so was cracking open a cold Busch Light with the iconic Busch Guy after a long, fun day filming in the woods.”
In the spot titled, “Time,” the Busch Guy provides another lesson in the series of cold and smooth survival skills by teaching fans how to tell time when in the great outdoors by using a Busch Light can to tell when it’s time for happy hour.
Both spots are a continuation of “The Busch Guide,” a series of lighthearted ads that star the brand’s rugged fan-favorite mascot, the Busch Guy. The new ads follow the brand’s reprisal of its classic 1979 jingle, “Head for the Mountains,” with Grammy award-winning saxophone legend Kenny G from its 2022 spot, and partnership with famed singer-songwriter Sarah McLachlan to help fans find shelter in its 2023 spot. Additional ads featuring various survival skills and lessons from the Busch Guy’s full “Busch Guide”will air throughout 2025.
See the full spots here and here.
Fans in select markets can catch the new spots on game day before they air nationally throughout the2025 NASCAR Cup Series season, starting with the Daytona 500. Make sure to follow Busch Light onFacebook,InstagramandXfor more to come throughout the year!
ABOUT BUSCH LIGHT
Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice and Busch NA. For more information, visit www.busch.com and follow Busch Light on X, Facebook and Instagram.
ABOUT TRACKHOUSE RACING
After retiring from a driving career in NASCAR and sports cars, Justin Marks, 43, formed the Nashville,Tennessee-based Trackhouse Entertainment Group in 2020 to create a racing brand that transcends motorsports. Trackhouse Racing took to the track in 2021with driver Daniel Suárez and began a partnership with international superstar entertainer Pitbull who has elevated Trackhouse’s presence through inclusion in songs, music videos and named his 2023 album “Trackhouse.”
Midway through the 2021 season, the organization purchased the NASCAR assets of Chip Ganassi Racingand began the 2022 season as a two-car team operating out of its Concord, North Carolina race shop with Suárez and Ross Chastain as drivers. Chastain gave the organization its first victory at Circuit of theAmericas in Austin, Texas in March, while Suárez became the first Mexican driver to win a Cup race whenhe won at Sonoma (Calif.) Raceway in June. In July 2023, New Zealander Shane van Gisbergen won the inaugural Chicago Street race in his first start driving for Trackhouse's PROJECT91 program Marks created to offer NASCAR opportunities to international driving stars. Trackhouse owns eight Cup Series victories since its inception.
In 2024, Trackhouse Racing joined the MotoGP grid bringing an American team back to the pinnacle of motorcycle racing for the first time in over a decade and announced the Avenue Sports Fund had acquired a significant minority stake in Trackhouse Entertainment Group. Trackhouse Racing acquired a third charter and will run Van Gisbergen fulltime in 2025 joining Suárez and Chastain on the grid. The team alsosigned 18-year-old Connor Zilisch who will compete full-time in the Xfinity Series for JR Motorsports.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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