Big, Oversized Cups? Busch Light Is Game. Introducing The Busch Light Camo C.U.P. (Can Utility Pieces) Collection

New York, NY – September 24, 2024 – Hunting season is in our sights, and as the beer brewed for the great outdoors, Busch Light is celebrating the seasonal release of its 18th annual Busch Light Hunting Cans with a new, limited-edition Busch Light Camo C.U.P. collection to complement the new can design. Designed to look like a standard 40 oz. tumbler, the Busch Light Camo C.U.P. is an insulated can cooler that keeps Busch Light Hunting Cans as cold and smooth as a mountain stream, and features wilderness-ready accessories like a tactical rope, trail cams, game calls and more.

Busch Light knows it’d be a shame for a boisterously bright vessel to scare away a 10-point buck, so it's taking aim at the oversized tumbler trend with a camouflaged C.U.P. collection that trades fashion for function. While other big cups might flaunt flashy designs, Busch Light’s new covert Camo C.U.P. maintains a low profile, and each C.U.P. in the collection comes packed with essential gear designed to fit the unique needs of each hunting season, including:

-     A deer-themed C.U.P. with a faux antler handle, tactical rope, monocular and trail cam for spotting and tracking

-     A duck-themed C.U.P. featuring a duck decoy handle, flashlight, duck call and reflective dog collar for hunters’ four-legged companions

-     A turkey-themed C.U.P. with a carabiner handle, compass for following fowl, turkey call and tape measure for sizing up spurs and beards

"Big cups, but make ‘em Busch! We’ve always shared a passion for the great outdoors with our fans, so we had to put our own twist on the tumbler trend this hunting season,” said Krystyn Stowe, Head of Marketing for Busch Family & Natural Family at Anheuser-Busch. “The Busch Light Camo C.U.P. collection brings a new utility to trendy tumblers by incorporating a covert can cooler and outdoor gear specific to the deer, duck and turkey seasons." 

We have no-eye-deer why you’d stand in line for a big cup when you can win one of ours. Want to gobble one up? Fans can secure a Busch Light Camo C.U.P. from September 24-October 15, by following @BuschBeer on Facebook, X orInstagram. and enter for a chance to win one by commenting with #BuschcamoCUP & #Sweepstakes on select posts**.

Since 2006, Busch Light has created collectible, limited-edition Hunting Cans for its 21+ fans to celebrate a shared passion for the great outdoors, and in 2024, Busch Light is partnering for the fourth year with Ducks Unlimited, a nonprofit dedicated to the conservation of wetlands. To celebrate the annual release of Busch Light Hunting Cans, the brand will donate $45,000 to Ducks Unlimited to support its efforts in wildlife conservation.

Busch Light is proud to partner with organizations that allow its fans to enjoy our natural surroundings, donating over $1M to preserve and protect the great outdoors. For additional information on the Busch Light Camo C.U.P. and the specialty Busch Light Hunting Cans, 21+ fans can stay up to date by following @BuschBeer on Facebook, X and Instagram.

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ABOUT BUSCH LIGHT

Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice and Busch NA. For more information, visit www.busch.com and follow Busch Light on X, Facebook and Instagram.  

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.    

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.