March 4, 2025
A Stream Home Makeover: Busch Light Edition
To Celebrate the Return of Its Fishing Cans, Busch Light is Hooking Up One Lucky Angler with the Ultimate Front Yard Fishing Spot
March 4, 2025 – NEW YORK, NY – As the beer brewed for the great outdoors, Busch Light knows that finding a fin-tastic fishing spot is easier said than done these days. A record 57.7 million Americans participated in freshwater, saltwater, and fly fishing in 2023*, and with fishing surging in popularity across the country, fishing fanatics are struggling to find a secluded spot to cast their rod.
That’s why, ahead of the Spring fishing season, Busch Light is hooking one lucky angler up with the funds for a Stream Home Makeover so they can build a private honey hole brimming with fish in their own front yard. The prize also includes beer money to stock up on Busch Light Fishing Cans, because the only thing better than a fish on the line is a Busch Light Fishing Can in the cooler. Plus, this year's lineup of the coveted cans feature the walleye, largemouth bass, yellowfin tuna and sockeye salmon available in a newly designed tackle bag pack.
“We have always been about bringing our fans together and celebrating a shared love of the outdoors over an ice cold Busch Light. But, we understand the struggle to enjoy your favorite pastime when you’re tangling your lines shoulder to shoulder in a crowded fishing spot,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. “So, to celebrate the annual return of our coveted Busch Light Fishing Cans, we’re giving one of our fans an opportunity to build a private fishing hole in their yard, so they don’t have to angle through the crowds to cast their rod.”
This isn’t Busch Light’s first-time tackling fishing season, the brand prides itself on being as cold and smooth as a mountain stream and has urged its fans to “Head to the Mountains” since its iconic jingle debuted in 1979. Whether spending a day near the lake or casting into your private stream at home, there's no denying that the best way to reel-y enjoy Spring fishing season is with a cold, smooth Busch Light.
From March 4th - 28th, U.S.-based 21+ fans can enter for a chance to win Busch Light’s Stream Home Makeover by visiting busch.com/streamhomemakeover and sharing why they deserve the ultimate fishing hole right in their own yard.**
For additional information, stay up to date by following @BuschBeer on X, Facebook and Instagram.
*Source: American Sportfishing Association’s 2024 Special Report on Fishing
** No Purchase Necessary. Open to US residents 21+. Begins on 3/4/25 and ends on 5/16/25. Visit www.busch.com/streamhomemakeover for entry and entry deadline. Message and data rates may apply. Void where prohibited.
ABOUT BUSCH LIGHT
Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice and Busch NA. For more information, visit www.busch.com and follow Busch Light on X, Facebook and Instagram.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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