Bud Light NEXT Wants to Ensure Beer Fans Enjoy a Summer of Endless Possibilities

New York, NY – July 7, 2022: As the U.S. continues to reopen, many are wondering is this the year to take that dream summer vacation so many people have been putting off. According to a recent survey, nearly 81% of consumers are planning to travel in some capacity this summer (The Vacationer, June 2022). That’s why Bud Light NEXT – the beer that made the impossible, possible by becoming Anheuser-Busch’s first-ever zero carb beer – wants to ensure that a summer of endless possibilities is a reality by sending eleven 21+ beer fans on vacation this summer. 

“Bud Light NEXT is our new zero carb, super crisp light beer offering which is best enjoyed while outside taking in all that the summer season has to offer,” said Steve Wolf, vice president of Bud Light extensions, Anheuser-Busch. “After the past few summers of limited travel, we’re excited to offer 21+ beer fans the chance to make memories with their friends as they take on a new city, while hopefully enjoying a Bud Light NEXT along their travels.”

As part of their “Summer of Endless Possibilities” campaign, Bud Light NEXT is sending eleven 21+ beer fans on their next summer vacation. Each week for the remainder of the summer, Bud Light NEXT is awarding consumers and a guest with fully paid airfare and a two-night stay at any destination in the U.S. In addition, Bud Light NEXT will also hand out a grand prize – awarding one lucky traveler and five guests on a four-day all-inclusive vacation plus paid airfare! To learn more or to enter, consumers can enter at *Budlight.com/nextvacationnow. 

Ten years in the making, Bud Light NEXT is brewed for today’s 21+ consumers who have long desired a beer that breaks the barriers of a traditional lager and offers the sessionability and stats of a seltzer. In addition to offering zero carbs, the new super crisp light beer boasts 80 calories, 4% ALC/VOL and offers a clean, and refreshing taste. Bud Light NEXT is now available nationwide wherever Bud Light is sold.

To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

*BUD LIGHT® NEXT VACATION NOW. No Purchase Necessary. Open to US residents 21+. Ends 9/6/22. See Official Rules at Budlight.com/nextvacationnow for prizes & details. Msg & data rates may apply. Void where prohibited.

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About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebookand Instagram.