Hold Your Horses: Budweiser Clydesdales Are Here to Stay

ST. LOUIS (Nov. 25, 2014) – Don't believe everything that trends. The Budweiser Clydesdales are not going anywhere.

“We are excited to see exactly how much the Clydesdales can still touch the hearts and minds of our passionate fan base,” said Brian Perkins, vice president, Budweiser. “There have never been any plans to remove our beloved Budweiser Clydesdales from our brand identity. In fact, we can confirm they will return to the Super Bowl in 2015. And they are stars of our new online holiday campaign that has been in production for months.”

The Budweiser Clydesdales can be found giving folks a safe ride home in a new video promoting responsible drinking during the holidays. The content can be found here.

“Let me be clear,” added Perkins. “Straight from the horse's mouth: The Budweiser Clydesdales are here to stay and will continue to play a central role in our campaigns, including holidays and Super Bowl. They represent the quality and heritage of the No.1 full-flavored lager in America.”

About Budweiser Budweiser, an American-style lager and No.1 full-flavored lager in the U.S., was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character. The brand celebrates great times and has used the phrase “Grab Some Buds” in advertising since 2010.

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