March 1, 2013
Budweiser's New Sign: Time-Lapse Video
The iconic neon sign on the Anheuser-Busch brewery was recently replaced with an LED version — and it's all caught on video.
This past February, the “Budweiser” sign atop the Bevo building on the historic Anheuser-Busch St. Louis brewery was replaced with an LED version that's brighter, uses less energy and is more weather-resistant than the previous neon sign. But other than the way it's illuminated, the sign is almost an exact replica as the old one. It's built to the same dimensions as its predecessor — the “B” is 18 feet tall, the lowercase letters are 15 feet and the total length is 150 feet — and features the classic Budweiser font.
The entire process, including dismantling the neon sign, took less than five weeks to complete, and was captured in this time-lapse video. Check it out:
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