Our first responsible drinking message, “Budweiser Means Moderation,” dates back more than 100 years, and our first major responsible drinking campaign, “Know When To Say When,” launched over 35 years ago.

Anheuser-Busch and our wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving, and other harmful use of alcohol. We are proud of our ongoing tradition of promoting responsible drinking behaviors and investing in new ways to drive awareness around these critical issues.

Learn more about how Anheuser-Busch is committed to fostering a culture of responsible drinking, creating a better future for all: