Through We I.D., Anheuser-Busch and our wholesalers offer retailers training and a variety of materials for checking and verifying valid I.D. cards to help prevent the sale of alcohol to minors. In 2012, Anheuser-Busch wholesalers promoted the We I.D. program with more than 148,000 retailers by providing We I.D. materials including drivers license guides, clock calendars, cooler stickers, server buttons, and signage.
Our server training programs instructed more than 20,000 bartenders, servers and convenience store clerks on responsible serving techniques to help prevent drunk driving and underage drinking. More than 535,000 servers have been trained by Anheuser-Busch wholesalers since 1989.