Anheuser-Busch has a vested interest in the responsible consumption of our products. No company wants to see its products misused, which is why brewers, working in conjunction with wholesalers and retailers, play an active role in promoting alcohol responsibility.
As part of our effort to encourage responsible drinking, the following are a sample of our key initiatives:
Good Sport is an in-stadium, fan-focused Designated Driver program. Anheuser-Busch developed the program in 1986 to help team owners, facility managers, event promoters and wholesalers promote responsible alcohol consumption among adult sports fans. The program is activated in partnership with 98 teams in Major League Baseball, the National Football League, National Basketball Association, National Hockey League and Major League Soccer and select NASCAR tracks.
Whether you’re hosting a party or just hanging out with friends, it’s important to serve and drink alcohol beverages responsibly. For those occasions, Anheuser-Busch and our wholesalers distribute the Bud Light Party Code, available in English and Spanish, which provides tips to help party hosts assure guests consume alcohol beverages responsibly and make it home safely.
To support retailers, Anheuser-Busch provides Training for Intervention Procedures (TIPS), which educates bartenders, wait staff and store clerks about how to properly check IDs and identify and prevent potential alcohol abuse situations. Developed by Morris Chafetz, M.D., the founding director of the National Institute on Alcohol Abuse and Alcoholism, the program also discusses techniques through which servers can help prevent drunk driving, such as calling a cab for patrons who may have had too much to drink, or encouraging friends to provide a safe-ride home.
For concerts and music event venues, Sound Attitude helps promote positive behavior among concertgoers. The program’s success is based on a group approach involving event organizers, venue operators, concessionaires and security personnel to encourage personal responsibility, respect for fellow music lovers and respect for the law. The program includes staff training, designated driver programs, and a comprehensive communication effort targeting concertgoers. In addition to being used at music events around the country, Sound Attitude is also used at street festivals and other special events that involve large crowds.