Recognizing that the college environment is a mix of underage students and 21+ students, we are careful to ensure that we reach the right audience with the appropriate information. Our underage drinking prevention resources for parents and educators, combined with our wholesalers’ training and ID initiatives with their local retailers, provide the foundation of our efforts to keep alcohol out of the hands of students under the legal drinking age. For college students who are 21 and older and choose to drink, we emphasize the importance of drinking responsibly, which include programs to prevent drunk driving and the purchase of alcohol for underage friends.
The following initiatives have been developed as part of Anheuser-Busch’s efforts to promote responsible behavior on college campuses:
- Michigan State University
- University of Virginia
- Georgetown University
- Florida State University
- Virginia Commonwealth University
- University of Hawaii
- Radford University
- University of Kansas
- University of Texas-Austin
- Central Washington University
Anheuser-Busch is a leading supporter of the BACCHUS Network™, an association of college and university-based programs focusing on promoting positive peer pressure as a way to encourage alcohol responsibility, among other health and safety issues. Through the BACCHUS Network™ Anheuser-Busch supports National Collegiate Alcohol Awareness Week (NCAAW), a nationwide initiative held in October that promotes responsible attitudes among university and college students across the country.
The NCAA “Choices” grant program is funded by a $2.5 million gift from Anheuser-Busch. This program has provided grants to 244 universities nationwide since 1990 to support their campus-specific alcohol awareness programs.
TIPS for the University provides colleges, universities and student organizations information and intervention strategies for participants to address peers who may be misusing alcohol or consuming it illegally.