We brew our beers to be enjoyed responsibly by adults and always have. For the past 30 years, Anheuser-Busch has been the industry leader in promoting alcohol responsibility. Since 1982, when we launched our first responsible drinking campaign – Know When to Say When – Anheuser-Busch and our wholesalers have committed more than $980 million in national advertising campaigns and community-based programs to prevent underage drinking and drunk driving.
One of our most recent campaigns that launched this May is the Budweiser Designate A Driver blimp. This is the first ever social responsibility blimp to be seen in the United States and will serve as a mobile billboard to remind legal drinking age adults to be or use a designated driver. The blimp’s flight plan includes 25 stops, many of which coincide with major festivals, outdoor celebrations and sporting events in tour cities.
In addition, consumers 21 and older can follow the Budweiser Designate a Driver blimp on Twitter with @budblimp throughout the tour and tweet photos of the vessel in their city using the hash tag #ddblimp. Adults can also log on to www.budblimp.com to pledge to drink responsibly and always designate a driver, and then share their pledge through Facebook to encourage friends to do the same.
The Budweiser Designate a Driver blimp will end its tour in St. Louis on September 20 to commemorate Global Be(er) Responsible Day, an annual Anheuser-Busch event dedicated to promoting responsible drinking – including the use of designated drivers.
The week before Global Be(er) Responsible Day, more than 450 St. Louis employees took part in an event to spell out Budweiser’s Designate a Driver message. Participants stood in single-file lines to become letters and create a living billboard as a helicopter flew overhead to capture the image. This unique project is the start to activities planned in the area leading up to Global Be(er) Responsible Day on Friday, September 20.
Together with wholesalers, retailers, educators, parents, law enforcement officials, professional sports teams and you, we can continue the progress that’s being made. Our efforts continue by encouraging adults to pledge to drink responsibly and share their commitment with family and friends. This is our world, and these are our roads and our families, and it’s through our collective responsibility that we all help to keep them safe.