We brew our beers to be enjoyed responsibly by adults and always have. For the past 30 years, Anheuser-Busch has been the industry leader in promoting alcohol responsibility. Since 1982, when we launched our first responsible drinking campaign – Know When to Say When – Anheuser-Busch and our wholesalers have committed more than $980 million in national advertising campaigns and community-based programs to prevent underage drinking and drunk driving.
Together with wholesalers, retailers, educators, parents, law enforcement officials, professional sports teams and you, we can continue the progress that’s being made. Our efforts continue by encouraging adults to pledge to drink responsibly and share their commitment with family and friends. This is our world, and these are our roads and our families, and it’s through our collective responsibility that we all help to keep them safe.
The week before Global Be(er) Responsible Day in 2013, more than 450 St. Louis employees took part in an event to spell out Budweiser’s Designate a Driver message. Participants stood in single-file lines to become letters and create a living billboard as a helicopter flew overhead to capture the image. This unique project was the start to activities planned in the area leading up to Global Be(er) Responsible Day.