June 27, 2013
Rivera to Star in National Bud Light TV Advertisement in Support of ‘50/50/1’
ST. LOUIS – Naya Rivera, a multi-talented actress and soon to be solo recording artist, is adding another high-profile role to her résumé: Host of Bud Light Music First’s 50/50/1.
On August 1, Rivera will host the national 50/50/1 event live from Los Angeles. In her role, Rivera will provide look-ins to different 50/50/1 shows across the country, and viewers and attendees will have the opportunity to engage with her through the Bud Light Music First Myspace hub.
“Bud Light Music First reconnects fans with the artists already on their playlists and helps them discover new styles and future favorites,” said Rivera. “I’m looking forward to helping Bud Light connect the entire country through music with a one-day concert experience unlike any other.”
Rivera will be front and center of all things Music First leading up to her hosting gig at the 50/50/1 concert event on August 1, including starring in a new Bud Light television spot promoting 50/50/1 – which will begin airing this weekend – and creating custom content for the Bud Light Music First Myspace hub.
“Naya is the ideal host for 50/50/1 – she’s a funny and engaging entertainer that has a true passion for music,” said Rob McCarthy, vice president, Bud Light. “We’re excited to have her join Bud Light Music First and help us bring fans closer to the music they love.”
Fans 21 and older can learn more about the Music First experience and view the full 50/50/1 lineup by visiting the interactive Bud Light Music First Myspace hub or by downloading the Bud Light Music First app (available in the iPhone and Android app stores). Fans 21 and older can enter* through the app for a chance to win one of the 500,000-plus plus prizes available, including Monster DNA Headphones, Live Nation® Concert Cash®, Universal Music Group (UMG) music downloads and 50/50/1 concert tickets. Consumers can also purchase select 50/50/1 tickets at LiveNation.com.
All Bud Light 50/50/1 concert attendees must be 21 years of age or older. Fans can attend the Bud Light 50/50/1 concert in their local market with a valid ticket.
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*Music First Game. No purchase necessary. Open to US residents 21+. Ends 8/15/13. See Rules at www.budlight.com/musicfirst for entry, prizes and details. Message and data rates may apply. Void where prohibited.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
Myspace (www.myspace.com) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world’s largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.