May 15, 2013
New TV Creative for Bud Light Music First Program to Debut This Week
ST. LOUIS – Bud Light Music First’s grand finale, “50/50/1,” will cap a summer-long celebration of music with a never-before-seen live music event that will see Bud Light present one concert in each of the 50 states on a single day. Today, Bud Light announced 14 new 50/50/1 acts.
Miguel, Metric, Ludacris, NEEDTOBREATHE, Chevy Metal, The Faint, North Mississippi Allstars, Flogging Molly, Blackberry Smoke, Dr. Dog, JJ Grey & Mofro, Colt Ford, Pepper and Kenny Wayne Shepherd are the newest artists to become part of the Bud Light Music First 50/50/1 event, joining an eclectic lineup that already features Kendrick Lamar, Sublime with Rome, Alex Clare and The Flaming Lips. As part of 50/50/1, each artist will perform in a different city on Thursday, Aug. 1, flipping the traditional music festival on its head by bringing the show to the entire country with a dedicated performance in each state.
(note: for full details on the Bud Light Music First program, including images and concert information, please visit www.Anheuser-Busch.com/BudLightMusicFirst)
Additional artists performing in 50/50/1 include Emeli Sandé, Drive-By Truckers, The Gaslight Anthem, The Airborne Toxic Event, The Dirty Heads, Capital Cities, Citizen Cope, Coheed & Cambria, Gogol Bordello, Mastodon and Machine Head, Halestorm, Under the Sun Tour, Guster, The Mowgli’s, Minus the Bear, Clap Your Hands Say Yeah, Best Coast, Frank Turner & the Sleeping Souls, Wavves, The Hold Steady, Corey Smith and Portugal. The Man. The 50/50/1 lineup is being curated by Live Nation.
Bud Light will also debut the first TV commercial for the Music First program, “Anytown,” this week. The new 30-second spot, created by Translation, features a sampling of the single “I Miss the Misery” by Halestorm, who will perform at the Missoula, Mont., 50/50/1 show.
“Anytown” introduces fans to the Bud Light app and highlights some of the 500,000-plus prizes available through the Music First program. Adult viewers can Shazam the spot to easily download the Bud Light smartphone app, the primary destination to score Bud Light Music First prizes, including Monster DNA Headphones, Live Nation® Concert Cash®, Universal Music Group (UMG) music downloads and 50/50/1 concert tickets.
For the latest updates on Bud Light Music First and the 50/50/1 events, visit the interactive Bud Light Music First Myspace hub at https://new.Myspace.com/BudLightMusicFirst.
50/50/1 TICKET INFORMATION
Bud Light 50/50/1 concerts will be held on August 1 in the following markets: Birmingham, Ala., Anchorage, Alaska; Phoenix, Ariz.; Little Rock, Ark.; Los Angeles, Calif.; San Francisco, Calif.; Denver, Colo.; Hartford, Conn.; Wilmington, Del.; Miami, Fla.; Atlanta, Ga.; Honolulu, Hawaii; Boise, Idaho; Chicago, Ill.; Indianapolis, Ind.; Iowa City, Iowa; Lawrence, Kan.; Louisville, Ky.; New Orleans, La.; Portland, ME; Silver Springs, Md.; Boston, Mass.; Detroit, Mich.; Minneapolis, Minn.; Biloxi, Miss.; St. Louis, Mo.; Missoula, Mont.; Lincoln, Neb.; Las Vegas, Nev.; Portsmouth, N.H.; Atlantic City, N.J.; Albuquerque, N.M.; New York City, N.Y.; Charlotte, N.C.; Fargo, N.D.; Columbus, Ohio; Oklahoma City, Okla.; Portland, Ore.; Philadelphia, Pa.; Providence, R.I.; Columbia, S.C.; Sturgis, S.D.; Nashville, Tenn.; Austin, Texas; San Antonio, Texas; Salt Lake City, Utah; Burlington, Vt.; Virginia Beach, Va.; Seattle, Wash.; Charleston, W. Va.; Milwaukee, Wis.; and Jackson Hole, Wyo.
All Bud Light 50/50/1 concert attendees must be 21 years of age or older. Fans can attend the Bud Light 50/50/1 concert in their local market with a valid ticket. Consumers can win tickets through the Bud Light app, which is now available for download through the Apple and Android app stores, or purchase them at LiveNation.com.
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Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenation.com/investors.
Myspace (new.myspace.com) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world’s largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.
About Universal Music Group (UMG)
Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide.
Universal Music Group’s record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a fully owned subsidiary of Vivendi.