Anheuser-Busch is providing 2,156 cases of emergency drinking water — or 51,744 cans — for use by relief workers and residents affected by the tornado in Oklahoma City and its surrounding suburbs. 

A truck loaded with emergency drinking water left Cartersville, Ga., and will be arriving in the region this week.  Anheuser-Busch is working with the American Red Cross to get the water where it’s most needed.  Additionally, the company has made a $25,000 donation to the Red Cross to assist in their relief efforts.

“Relief workers and people in the community are in need of fresh drinking water as they work to recover from the tornado, and this is one way Anheuser-Busch can help our friends and neighbors,” said Peter Kraemer, vice president of Supply for Anheuser-Busch. 

Since 1988, Anheuser-Busch has donated more than 72 million cans of emergency drinking water following natural and other disasters.

Helping communities cope with disasters has been an Anheuser-Busch tradition since 1906 when Adolphus Busch made a donation to the American Red Cross for victims of the San Francisco earthquake.  Today,in addition to providing monetary support,Anheuser-Busch packages emergency drinking water and works with the American red Cross and other emergency relief organizations for distribution to those in need.

Airship Embarks on 25-City Tour to Encourage Use of Designated Drivers

May 20, 2013

ST. LOUIS – On May 22, Budweiser’s first-ever responsible-drinking blimp will begin its official maiden voyage. The airship, which carries the “Designate a Driver” message, will embark on a 17- week tour across much of the country, following a send-off in St. Louis. The blimp’s flight plan includes 25 stops, many of which coincide with major festivals, outdoor celebrations and sporting events in tour cities.

“With summer on the horizon, we’re all finding more reasons to celebrate,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “The Budweiser Designate a Driver blimp gives us a unique opportunity to reach adults at outdoor events while they’re enjoying our beers. Our message is simple: However you get home, designate a driver.”

Consumers 21 and older can follow the Budweiser Designate a Driver blimp on Twitter with @budblimp
throughout the tour and tweet photos of the vessel in their city using the hash tag #ddblimp. Adults can also log on to www.budblimp.com to pledge to drink responsibly and always designate a driver, and then share their pledge through Facebook to encourage friends to do the same.

The blimp is currently scheduled to visit the following cities*:

*weather-permitting, schedule subject to change

The 130-foot airship can reach a top speed of 50 miles per hour but typically cruises at between 30 and 35 miles per hour at an altitude of 1,000 feet. It requires more than 69,000 cubic feet of helium to fully inflate the American-made blimp, and it takes a crew of 13, including a pilot, to operate and transport the airship throughout the tour. Approximately 5 million 12-ounce cans of Budweiser beer could fit inside the airship’s envelope.

“It’s been more than 10 years since a Budweiser blimp has taken flight, so when adults see our Designate a Driver blimp, we hope they’ll take our message to heart and either volunteer to be or use a designated driver,” Casso added.

Consumers who take the pledge at BudBlimp.com will also be entered to win** a trip for two to the Budweiser Made In America music festival (August 31-September 1), which includes a blimp ride (weather-permitting) over the festival grounds.

The Budweiser Designate a Driver airship will end its tour in St. Louis on September 20 to commemorate Global Be(er) Responsible Day, an annual Anheuser-Busch event dedicated to promoting responsible drinking – including the use of designated drivers.

**For official rules, please visit www.budblimp.com.

ST. LOUIS – Bud Light Music First’s grand finale, “50/50/1,” will cap a summer-long celebration of music with a never-before-seen live music event that will see Bud Light present one concert in each of the 50 states on a single day.  Today, Bud Light announced 14 new 50/50/1 acts.

Miguel, Metric, Ludacris, NEEDTOBREATHE, Chevy Metal, The Faint, North Mississippi Allstars, Flogging Molly, Blackberry Smoke, Dr. Dog, JJ Grey & Mofro, Colt Ford, Pepper and Kenny Wayne Shepherd are the newest artists to become part of the Bud Light Music First 50/50/1 event, joining an eclectic lineup that already features Kendrick Lamar, Sublime with Rome, Alex Clare and The Flaming Lips.  As part of 50/50/1, each artist will perform in a different city on Thursday, Aug. 1, flipping the traditional music festival on its head by bringing the show to the entire country with a dedicated performance in each state.

(note: for full details on the Bud Light Music First program, including images and concert information, please visit www.Anheuser-Busch.com/BudLightMusicFirst)

Additional artists performing in 50/50/1 include Emeli Sandé, Drive-By Truckers, The Gaslight Anthem, The Airborne Toxic Event, The Dirty Heads, Capital Cities, Citizen Cope, Coheed & Cambria, Gogol Bordello, Mastodon and Machine Head, Halestorm, Under the Sun Tour, Guster, The Mowgli’s, Minus the Bear, Clap Your Hands Say Yeah, Best Coast, Frank Turner & the Sleeping Souls, Wavves, The Hold Steady, Corey Smith and Portugal. The Man.  The 50/50/1 lineup is being curated by Live Nation.

Bud Light will also debut the first TV commercial for the Music First program, “Anytown,” this week.  The new 30-second spot, created by Translation, features a sampling of the single “I Miss the Misery” by Halestorm, who will perform at the Missoula, Mont., 50/50/1 show.

“Anytown” introduces fans to the Bud Light app and highlights some of the 500,000-plus prizes available through the Music First program.  Adult viewers can Shazam the spot to easily download the Bud Light smartphone app, the primary destination to score Bud Light Music First prizes, including Monster DNA Headphones, Live Nation^® Concert Cash^®, Universal Music Group (UMG) music downloads and 50/50/1 concert tickets.

For the latest updates on Bud Light Music First and the 50/50/1 events, visit the interactive Bud Light Music First Myspace hub at https://new.Myspace.com/BudLightMusicFirst.

50/50/1 TICKET INFORMATION

Bud Light 50/50/1 concerts will be held on August 1 in the following markets: Birmingham, Ala., Anchorage, Alaska; Phoenix, Ariz.; Little Rock, Ark.; Los Angeles, Calif.; San Francisco, Calif.; Denver, Colo.; Hartford, Conn.; Wilmington, Del.; Miami, Fla.; Atlanta, Ga.; Honolulu, Hawaii; Boise, Idaho; Chicago, Ill.; Indianapolis, Ind.; Iowa City, Iowa; Lawrence, Kan.; Louisville, Ky.; New Orleans, La.; Portland, ME; Silver Springs, Md.; Boston, Mass.; Detroit, Mich.; Minneapolis, Minn.; Biloxi, Miss.; St. Louis, Mo.; Missoula, Mont.; Lincoln, Neb.; Las Vegas, Nev.; Portsmouth, N.H.; Atlantic City, N.J.; Albuquerque, N.M.; New York City, N.Y.; Charlotte, N.C.; Fargo, N.D.; Columbus, Ohio; Oklahoma City, Okla.; Portland, Ore.; Philadelphia, Pa.; Providence, R.I.; Columbia, S.C.; Sturgis, S.D.; Nashville, Tenn.; Austin, Texas; San Antonio, Texas; Salt Lake City, Utah; Burlington, Vt.; Virginia Beach, Va.; Seattle, Wash.; Charleston, W. Va.; Milwaukee, Wis.; and Jackson Hole, Wyo.

All Bud Light 50/50/1 concert attendees must be 21 years of age or older. Fans can attend the Bud Light 50/50/1 concert in their local market with a valid ticket. Consumers can win tickets through the Bud Light app, which is now available for download through the Apple and Android app stores, or purchase them at LiveNation.com.

# # #

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

About Live Nation Entertainment

Live Nation Entertainment is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenation.com/investors.

About Myspace

Myspace (new.myspace.com) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world’s largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.

About Universal Music Group (UMG)

Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide.

Universal Music Group’s record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

“As parents, we understand as well as anyone that it’s not always easy to talk with our kids about underage drinking,” said Kathy Casso, vice president of Corporate Social Responsibility at Anheuser-Busch. “But we also know from long-standing research that parents are the number one influence on their children’s decisions about drinking*, which is why Anheuser-Busch has offered a similar program aimed at parents, called ‘Family Talk About Drinking,’ for more than two decades. We’re encouraged that SAMHSA and others also recognize the important role parents play in keeping children and teens safe.” 

Launched in 1990, Family Talk About Drinking is designed to help parents start the conversation and maintain an ongoing dialogue with children about underage drinking. Available at www.facebook.com/ABFamilyTalk, the resource features a downloadable parent guide and forum for visitors to ask questions, share stories and participate in periodic live chats with certified parent coach MJ Corcoran, who helped Anheuser-Busch refresh the Family Talk program in 2011.

Anheuser-Busch is committed to working with parents, educators, law enforcement officials, local businesses and many others to prevent underage drinking. In the past three decades, the company and its wholesalers have invested more than $980 million in advertising and community-based programs to promote responsible drinking and prevent underage drinking and drunk driving.

Source:

* AlcoholStats.com

Landshark Lager is giving longtime and new fans of Zac Brown Band a unique, all-access pass to the band this summer. The Grammy Award-winning Zac Brown Band will be featured on special, limited-edition 16 oz. Landshark Lager cans. Three can designs will be released throughout the summer, with the first can hitting shelves nationwide today.

“We’re always looking for new ways to connect with our fans,” said Zac Brown. “We give them our all on stage every night and we hope the Landshark cans will give them another way to enjoy good times with us this summer.”

The cans are more than just eye-catching designs – by “blipping” the Landshark can using the blippar app on smart phones, fans will get exclusive, behind-the-scenes content, with each can design featuring a different aspect of the Zac Brown Band experience. Additional content will be posted to the Landshark Facebook page – facebook.com/LandsharkLager – as each new can is released.

“Just as each Zac Brown Band concert is unique – from the ‘Eat & Greets‘ to the moment the band walks off the stage – Landshark is giving fans a unique way to fully immerse themselves in the ZBB experience,” said Michael Lourie, brand manager, Landshark Lager. “Longtime and new followers of the band will get a fun, surprising and intimate view of the band that’s unlike any they’ve seen before.”

On Landshark’s Facebook page, fans will be asked each week to get their “Fins In” for digital challenges that unlock new features from the band. Part of this digital experience includes a national sweepstakes, where one fan and three friends can win a VIP trip to the Southern Ground Music & Food Festival in Nashville, Tenn.

Kicking off the series of custom Zac Brown Band designs, the first can was inspired by the band’s “Eat & Greets,” where fans gather with the band prior to the concert to feast on Southern cuisine prepared by Southern Ground Executive Chef Rusty Hamlin. The design pulls inspiration from Southern dining, which checkered table cloths and vintage diner signs, as well as Zac Brown Band’s laid-back attitude, with the band leader featured in the center. Subsequent can designs will highlight the concert experience through the band’s eye and what happens after the stage lights go down. The second and third custom cans hit shelves on June 17 and August 5.

Fans can keep up with the Landshark can design releases and access additional content through Landshark’s Facebook page at facebook.com/LandsharkLager.

About Landshark Lager

Landshark Lager is a refreshing island-style lager from Margaritaville Brewing Co., created in collaboration with Jimmy Buffett’s Margaritaville. Visit landsharklager.com for more information.

About Zac Brown Band

Three-time GRAMMY Award winners and multi-platinum artists Zac Brown Band have become one of music’s most heralded acts. Their third studio album ‘Uncaged’ (Atlantic/Southern Ground) debuted at No. 1 with the band’s best first-week sales of 234,000 copies and followed the band’s triple-platinum major label debut ‘The Foundation’ (Atlantic Records/Home Grown/Big Picture) and platinum No. 1 follow-up ‘You Get What You Give’ (Atlantic/Southern Ground). Together these albums have produced a historic series of ten No. 1 hit singles. Since 2009, the band has garnered more than 70 GRAMMY, ACM, AMA, CMA and CMT award nominations. Zac Brown Band is represented by ROAR, a Beverly Hills-based talent and brand management company. Additional information can be found at zacbrownband.com.

LANDSHARK® SOUTHERN GROUND FESTIVAL SWEEPSTAKES 

No Purchase Necessary. Open to U.S. residents 21 and older. Ends at 2:59 p.m. CDT on Sept. 12, 2013 and is divided into three entry periods. See Official Rules at facebook.com/LandsharkLager for entry, prizes and complete details. Void where prohibited.

Option to Meet Growing U.S. Demand

(ST. LOUIS — May 7, 2013) – Stella Artois, the best-selling Belgian beer in the world, is introducing Stella Artois Cidre (pronounced: cee-druh) to the surging U.S. cider market.

Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions. Initially it will be available in 26 U.S. states, with further expansion possible in 2014. Sales to retailers begin on May 13.

Adam Oakley, vice president of import, craft and specialty brands at Anheuser-Busch, said the cider category is seeing 110 percent growth* in the United States, and this new brand helps to meet the growing demand for premium ciders with a more complex taste profile.

“Stella Artois Cidre is designed to be savored and is very different from sweeter, domestic U.S. ciders,” Oakley said. “Stella Artois Cidre has the potential to change people’s perceptions of cider here,offering a refreshing alternative to white wine.”

With the U.S. cider market seeing triple-digit growth, it has become one of the fastest-growing beverage categories in the United States. Early growth in the category was driven primarily BY Stella, Gruyerened to be savored and pair well with chicken, fish and a broad selection of cheeses, including Camembert-style cheeses, English cheddars, semi-firm cheeses such as Gruyere and washed-rind cheeses. Stella Artois Cidre’s tart profile also balances well with Asian and spicy foods and light salads.

Stella Artois Cidre will be fermented in Baldwinsville, New York, using apples picked from wine-growing regions in North and South America. At 4.5 percent alcohol by volume (ABV), Stella Artois Cidre is available in two packaging configurations:  four-packs of 12-ounce bottles and single, 24-ounce bottles.

For more information, please visit www.stellaartois.com.

About Stella Artois

Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the number one Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.  Visit www.stellaartois.com for more information.

*Source (off-premise): IRI Total US MULC Latest 4wks ending 3-17-13

Special Red, White and Blue Summer Packaging Coming Later in May,

Bowtie-Shaped Can Hits Stores on May 6

ST. LOUIS (May 5, 2013) – Since 2010, Budweiser has raised more than $5 million for the Folds of Honor Foundation and provided more than 1,000 educational scholarships to the families of soldiers killed or disabled in service.

In 2013, for every case of Budweiser sold from May 5 to July 4, the brand will make a donation up to $1 million to the Folds of Honor Foundation. To kick off the program, the Anheuser-Busch Foundation is donating an additional $500,000, with a total of $1.5 million possible for Folds of Honor.

“The Folds of Honor Foundation gives back, through scholarships and other assistance,to the families of soldiers wounded or fallen while serving their country,” said Lori Shambro, director of Budweiser. “This is why Budweiser has supported this great organization for the last several years and why, once again, buying Budweiser will benefit military families through the Fourth of July holiday.”

Each Budweiser (including draught) sold between May 5 and July 4 will trigger a donation, including some new items now hitting store shelves. These new items include:

• Budweiser’s limited-edition red, white and blue packaging. This year’s patriotic packaging will start appearing in stores later this month and will be available in 12 oz bottles and a variety of can sizes (12 oz, 16 oz, 24 oz). The patriotic theme continues on secondary packaging for all of the top-selling configurations, including 6-packs, 12-packs, 24-packs and other popular sizes.

• A unique bowtie-shaped can (available in a new, not-previously-offered 8 pack) that will be available on May 6.

“No matter what the package color, shape or size: America’s beer supports America’s heroes because from May to July, buying Budweiser benefits military families,” Shambro said.  “Our partnership with Folds of Honor is helping to make a difference in the lives of families whose loved ones have made the ultimate sacrifice to protect the freedoms we all hold so dear.”

This is one component in a series of activations Budweiser has in store for its 2013 “red, white and blue summer” initiative.  As part of this program, the Budweiser Clydesdales will visit military bases across the United States during a series of barbecues to celebrate the men and women in the U.S. armed forces. Additional activations will be announced at a later date.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

About Folds of Honor

FHF was founded in May 2007 by Major Dan Rooney, a former F-16 Fighter Pilot with the Oklahoma Air National Guard, PGA Professional, and USGA member. A decorated military pilot, Maj. Rooney has served three combat tours in Iraq. It was after his second tour, while a passenger on a commercial flight, that Maj. Rooney witnessed an event that would profoundly change his life. As the plane landed, the pilot announced, “Ladies and gentlemen, we have an American hero on board – Corporal Brock Bucklin. And his twin brother, Corporal Brad Bucklin, is accompanying him home from Iraq. As a sign of respect, please remain seated while Cpl. Bucklin’s family receives him in his final homecoming.” Maj. Rooney watched through the window of the plane as the flag-draped casket was lowered. He saw a family waiting for Brock, and a little four-year old boy waiting for his father. This tragic homecoming inspired Maj. Rooney to create the Folds of Honor Foundation. To learn more about FHF, visit www.foldsofhonor.org.

* Budweiser and the Anheuser-Busch Foundation will donate 2 cents per case of Budweiser sold, May 5 – July 4, 2013, with a maximum donation of $1.5 million to the Folds of Honor Foundation.

Artist Lineup Features Kendrick Lamar, Sublime with Rome, Alex Clare and The Flaming Lips

ST. LOUIS – This summer, Bud Light is making a commitment to bring fans closer to the music they love with the introduction of “Bud Light Music First,” a program that will create and celebrate various music firsts. Bud Light Music First will culminate on Thursday, Aug. 1, with “50/50/1,” a never-before-seen live music event that will see Bud Light present one concert in each of the 50 states on a single day.  

“Music is such a unique platform because it brings people together, yet everyone interacts with it on a personal level,” said Rob McCarthy, vice president, Bud Light. “With Bud Light Music First, we have an amazing collection of artists and partners that will make sure every adult fan can experience music in a fun, interesting way this summer.”

(note: for full details on the Bud Light Music First program, including images and concert information, please visit www.Anheuser-Busch.com/BudLightMusicFirst)

Fans can become part of the Music First experience by downloading the Bud Light Music First app, which is now available through the Apple and Android app stores. The app will be music fans’ primary destination to score Bud Light Music First prizes, including Monster DNA Headphones, Live Nation^® Concert Cash^®, Universal Music Group (UMG) music downloads and 50/50/1 concert tickets throughout the summer. Adults can enter codes found in specially-marked packages of Bud Light, Bud Light Lime or Bud Light Platinum into the app for a chance to instantly win a Music First prize. In total, Bud Light will give away more than 500,000 music-centric prizes this summer.  For more information on prizes and how to enter, including how to play without making a purchase, see the Official Rules at www.BudLight.com/MusicFirst.

Bud Light has also partnered with Myspace to build an interactive home for the Music First program. The Bud Light Music First Myspace hub, located at https://new.myspace.com/BudLightMusicFirst, offers fans a single destination on the newly redesigned platform where they can receive updates on concerts, connect and listen to 50/50/1 artists and download the Bud Light app via iOS and Android mobile devices for a chance to win tickets to shows in their town or redeem prizing directly from their desktop computers. The Bud Light Music First Myspace hub will also house a series of exclusive interviews with artists who will each share stories about their own personal music firsts and livestream select 50/50/1 concerts on Aug. 1.

“We’re excited to partner with Bud Light as the Music First initiative gives fans the opportunity to connect to music on a massive scale, tapping into Myspace’s platform as a destination for 50/50/1,” said Christian Parkes, global vice president of marketing, Myspace. “Like Myspace, Bud Light shares the desire to create unique experiences in music and provide fans greater access to their favorite artists.”  

Bud Light Music First’s finale, 50/50/1, will feature an eclectic lineup of artists from around the globe. Bud Light unveiled the first 26 50/50/1 artists today, including Kendrick Lamar, Sublime with Rome, Alex Clare and The Flaming Lips.  The 50/50/1 concert series was created in partnership with Live Nation Entertainment.

“It’s not uncommon for fans to travel cross-country to see their favorite acts perform at summer music festivals, but we’re turning the traditional festival concept on its head by bringing the show to everyone,” said McCarthy. “With one act playing in each state, the entire country will have the opportunity to be part of Music First’s 50/50/1 experience.”

“Music is a uniting force in our culture,” said Russell Wallach, president of Live Nation Network. “Through the Bud Light Music First program, we are able to bring together an entire nation, for the first time, in celebration of live music. There’s no doubt it will be a summer to remember for fans across the country.”

The other music acts confirmed to perform in 50/50/1 include: Emeli Sandé, Drive-By Truckers, The Gaslight Anthem, The Airborne Toxic Event, The Dirty Heads, Capital Cities, Citizen Cope, Coheed & Cambria, Gogol Bordello, Mastodon and Machine Head, Halestorm, Under the Sun Tour, Guster, The Mowgli’s, Minus the Bear, Clap Your Hands Say Yeah, Best Coast, Frank Turner & the Sleeping Souls, Wavves, The Hold Steady, Corey Smith and Portugal. The Man. Additional acts will be announced in the coming weeks. The 50/50/1 lineup is being curated by Live Nation.

50/50/1 TICKET INFORMATION

Bud Light 50/50/1 concerts will be held on August 1 in the following markets: Birmingham, Ala., Anchorage, Alaska; Phoenix, Ariz.; Little Rock, Ark.; Los Angeles, Calif.; San Francisco, Calif.; Denver, Colo.; Hartford, Conn.; Wilmington, Del.; Miami, Fla.; Atlanta, Ga.; Honolulu, Hawaii; Boise, Idaho; Chicago, Ill.; Indianapolis, Ind.; Iowa City, Iowa; Lawrence, Kan.; Louisville, Ky.; New Orleans, La.; Portland, ME; Silver Springs, Md.; Boston, Mass.; Detroit, Mich.; Minneapolis, Minn.; Biloxi, Miss.; St. Louis, Mo.; Missoula, Mont.; Lincoln, Neb.; Las Vegas, Nev.; Portsmouth, N.H.; Atlantic City, N.J.; Albuquerque, N.M.; New York City, N.Y.; Charlotte, N.C.; Fargo, N.D.; Columbus, Ohio; Oklahoma City, Okla.; Portland, Ore.; Philadelphia, Pa.; Providence, R.I.; Columbia, S.C.; Sioux Falls, S.D.; Nashville, Tenn.; Austin, Texas; San Antonio, Texas; Salt Lake City, Utah; Burlington, Vt.; Virginia Beach, Va.; Seattle, Wash.; Charleston, W. Va.; Milwaukee, Wis.; and Jackson Hole, Wyo.

All Bud Light 50/50/1 concert attendees must be 21 years of age or older. Fans can attend the Bud Light 50/50/1 concert in their local market with a valid ticket. Consumers can win tickets through the Music First app or purchase them through Live Nation. Tickets for select concerts will go on sale Friday, May 3. Ticket sales for the remaining events will be announced in the coming weeks.

To stay up to date on the latest Bud Light Music First announcements, visit the Bud Light Facebook page at www.facebook.com/budlight or the Bud Light Music First Myspace hub at https://new.myspace.com/budlightmusicfirst.

# # #

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

About Live Nation Entertainment

Live Nation Entertainment is the world’s leading live entertainment comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenation.com/investors.

About Myspace

Myspace (new.myspace.com) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world’s largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.

About Universal Music Group (UMG)

Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide.

Universal Music Group’s record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

ST. LOUIS (April 29, 2013) — When 3 p.m. rolls around each day in St. Louis, Pete Kraemer has a job that a lot of people would love: He tastes beer.  Beer from all over the United States and the world.  He and the brewmaster team he leads gather in a wood-paneled tasting room on the top floor at Anheuser-Busch’s historic St. Louis brewery.

It’s a fun job that involves equal parts art and science, but there’s also a big responsibility: ensuring that the Budweiser brewed in the United States, Canada and around the world meets the company’s legendary consistency in every batch brewed, every single day. Kraemer’s job also entails every detail that goes into making beer — and it’s not just what happens in the brewhouse. It actually starts in the fields.  His group oversees barley research in Fort Collins and hop research in Huell, Germany, and maintains relationships with growers across the United States.
To help showcase some of Anheuser-Busch’s strongest assets – a nationwide system of 12 breweries, some of the top brewmasters in the business and the company’s focus on using the best ingredients  – Kraemer and five other Budweiser brewmasters from across the United States are the “stars” of a new “Track Your Bud” TV campaign starting Tuesday.

The commercials highlight “Track Your Bud,” a digital campaign that allows consumers to trace the origin of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries, while offering a look at how the beer is made and the source of ingredients.

“I have to admit that I’m a little more comfortable in the brewhouse than on TV, but what I really love about this campaign is that it shows off our outstanding brewmasters as well as where and how Budweiser is brewed,” said Kraemer,a fifth-generation brewmaster whose father, a Hungarian-born German immigrant, also held Anheuser-Busch’s top brewing job. “The care that goes into making our beer at all steps of the process is second to none – this app and the TV spots help showcase this.”

In addition to Kraemer, the ads feature five of Budweiser’s top brewmasters — Jim Bicklein from St. Louis; Dan Kahn from Cartersville, Ga.;  Aaron Vaughn from Jacksonville, Fla.; Katie Rippel from Fort Collins, Colo.; and Dave Taylor representing Newark, N.J.

The new 30-second ads will be running on various networks over the coming weeks, including local and national sporting events and entertainment programming.

How does Track Your Bud work? By downloading the free app or visiting TrackYourBud.com, consumers can enter the Born On Date found on bottles and cans and be taken on a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it.

The “Track Your Bud” platform, first introduced last year, includes a social application, available on iTunes or Google Play, that integrates with Facebook to connect beer drinkers across the country with each other through the Budweiser they hold in their hand.

In addition to its flagship brewery in St. Louis, “Track Your Bud” showcases Budweiser’s state-of-the-art breweries in Merrimack, N.H.; Baldwinsville, N.Y.; Newark, N.J.; Williamsburg, Va.; Cartersville, Ga.; Jacksonville, Fla.; Columbus, Ohio; Houston, Texas; Fort Collins, Colo.; Fairfield, Calif.; and Los Angeles, Calif.

Because great beer starts with great ingredients, Track Your Bud also gives consumers insight into where Budweiser’s raw materials come from – which includes barley farms in Idaho, Montana, North Dakota, Minnesota and Wisconsin; and hop farms in Idaho, Washington, Oregon and Germany.

The site also details other facts about the Budweiser brewing process, including that brewmasters use the original Budweiser yeast culture strain from 1876 and still practice the time-honored process of Beechwood aging, which was commonly used by German immigrants to the United States in the 19th Century. Anheuser-Busch is the only major brewer that continues to use Beechwood aging.

For Kraemer, beer isn’t just a job. It’s part of his family DNA. He is the third generation of his family to work at Anheuser-Busch.  His father, Gerhardt Kramer, was a legendary brewmaster who retired in 2001. Pete followed in dad’s footsteps when he was named the company’s top North American brewmaster in 2009.

“My dad always encouraged us to pursue whatever made us happy, so I chose a career in brewing,” said Kraemer, who has been with Anheuser-Busch for 23 years. “To prepare, I studied chemical engineering, which is what my dad recommended. Let’s just say I think his advice was more than helpful – I think I have the best job in the world.

“I’m glad that Track Your Bud is helping to showcase what makes our beers and our breweries special, something that my father took a lot of pride in. My dad joined our company in 1958 – recruited by my great-uncle, who had joined the company in 1937. Today, my brewing team continues to honor those who went before us and helped build our company. That’s pretty special.”

ST. LOUIS (April 24, 2013) – Budweiser is giving consumers a whole new look at what it’s like to hit speeds of 190 mph in the No. 29 Budweiser Chevrolet SS with the interactive BUD 360° app.

The King of Beers’ innovative new app utilizes surround video technology to provide users with a 360-degree look inside Kevin Harvick’s NASCAR Sprint Cup Series ride as the driver completes several laps at Charlotte Motor Speedway. While Harvick controls the wheel, the consumer controls the view, allowing them to experience the sensation of speed in never-before-seen angles.

“This is definitely something that’s cutting edge,” Harvick said of the BUD 360° app. “We ran some pretty fast laps at Charlotte and were able to provide an experience like the fans have never seen before. You can look at my feet, my hands, the back of the car, the right side and the left side. It’s those unique views that you normally don’t get to see when we’re going around the race track. It’s a very cool app that’s different from anything that’s ever been done before in our sport.”

The proprietary surround video technology utilized footage from five independent sources that is combined together into one video. Special rigs were designed in conjunction with the Richard Childress Racing team to install the system both inside and outside of the new Gen 6 Chevrolet SS for the shoot.

The resulting content is available for free in the Apple App Store for both iPhone and iPad users. The Budweiser Racing 360° videos are also accessible on desktop computers at www.budweiser.com.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer,and continues to operate under the Anheuser-Busch name and logo.  For more information,visit www.anheuser-busch.com.

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Editor’s note: High-res images to accompany this release are available for download at: http://www.BudweiserRacingMedia.com.