January 19, 2010
Budweiser’s Support of Team USA Culminates With Five Nights of Exclusive Parties in Vancouver
ST. LOUIS (Jan. 19, 2010) – Club Bud, host of the hottest parties in Beijing and Torino, will reclaim its place on top of the Olympic Winter Games party podium in Vancouver. Budweiser, the official beer of the U.S. Olympic Team and a supporter of the Olympic Movement since 1984, will be the center of the Olympic Games social scene for five nights in February.
Torino introduced the world to Club Bud in 2006 with a six-story pyramid-shaped nightclub. Club Bud kept the party going in Beijing with 360-degree video screens, an electrifying dance floor and an outdoor pool. In February 2010, Club Bud will transform the famed Commodore Ballroom into the place for athletes, celebrities and some lucky fans to celebrate the Olympic spirit in style.
Club Bud will be located on pedestrian-friendly Granville Street in the heart of Vancouver’s entertainment district. The 19,000-square foot, 1,000-person capacity, multi-level venue will feature a concert stage, elevated seating, several bar and lounge areas and the legendary 2,646-square foot sprung dance floor. Adult partygoers will enjoy live DJs and three separate bar areas will offer distinct atmospheres to enjoy a cold Budweiser with friends.
Club Bud will host themed evenings, with doors opening at 9 p.m. A red carpet entrance will welcome Olympians to the exclusive events on:
“Club Bud is renowned for its parties and for being a place where Olympic teammates and competitors can come together to celebrate their achievements and enjoy the camaraderie shared among world-class athletes,” said Mark Wright, vice president of media, sponsorship and activation, Anheuser-Busch. “In addition to Club Bud, the Great American Lager has been a proud supporter of the U.S. Olympic Movement for 25 years. Budweiser’s programs rally excitement for Team USA and create fundraising opportunities to help our country’s Olympic hopefuls achieve their dreams.”
Additional Budweiser U.S. Olympic Team Activities
On January 1, the world-famous Budweiser Clydesdales led an Olympic-themed float at the 112th Tournament of Roses Parade in Pasadena, Calif. The float featured U.S. Olympic legends Bonnie Blair, Dan Jansen and Michelle Kwan, joined by 2010 Olympic hopefuls Shannon Bahrke (freestyle skiing), Steve Fisher (snowboarding), Steve Holcomb (bobsled), Katherine Reutter (short track speedskating), Rebecca Sorensen (skeleton) and Marco Sullivan (alpine skiing).
To reach adult race fans through Budweiser’s long-standing involvement in NASCAR, driver Kasey Kahne will pilot a special Team USA paint scheme on the No. 9 Budweiser Ford at the 52nd running of the Daytona 500 on Feb. 14 and the Auto Club 500 in Fontana, Calif. on Feb. 21, both which occur during the Vancouver 2010 Olympic Winter Games. Budweiser Team USA Olympic paint scheme diecast cars are available for purchase through BudShop.com, Nascar.com and at the tracks during upcoming races. All proceeds from the sales will be donated to the United States Olympic Committee (USOC) to assist athletes’ training and travel costs for the Olympic Winter Games.
Budweiser’s Team USA retail and consumer initiatives include custom packaging, point-of-sale pieces featuring U.S. Olympic hopefuls and branded promotional items. In late 2009, consumers could win a trip to the Olympic Winter Games through sweepstakes promotions at retailers by visiting Budweiser.com and through mobile Text-to-Win opportunities.
Budweiser proudly supports dedicated U.S. Olympians and is the official beer sponsor of the U.S. Olympic Team through 2012. Budweiser served as the official beer of the Los Angeles 1984 Olympic Games, Atlanta 1996 Olympic Games, Salt Lake City 2002 Olympic Winter Games, Torino 2006 Olympic Winter Games and Beijing 2008 Olympic Games.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired Global Companies list in 2009. Anheuser-Busch is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.