April 19, 2013
ST. LOUIS – The Bud Light Hotel was honored this week with the award for Best Brand Activation at Live Event at the 2013 Cynopsis Sports Media Awards. The second-annual awards ceremony by the influential trade publication, which honors the best in sports television, social media and marketing, recognized the Bud Light Hotel event for its uniqueness in activating its NFL sponsorship around one of the biggest sporting events of 2012: Super Bowl XLVI.
For the event, Bud Light transformed a local hotel into a sleek lounge and concert venue, unrecognizable to anyone who had visited the same space just a week before. In addition to hosting exclusive parties from EA SPORTS and Playboy, the Bud Light Hotel hosted a special concert featuring 50 Cent, Lil Jon and Bud Light-sponsored artist Pitbull the night before the Super Bowl and a special afternoon concert featuring the Barenaked Ladies before the game. Over the course of four days, more than 22,000 people visited the Bud Light Hotel, including consumers, reporters, wholesalers, company executives and account representatives. The program also drew the attention of national media, garnering more than 860 million audience impressions through editorial coverage, strategic ad buys and broadcast integration.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit. www.anheuser-busch.com.
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