May 10, 2011
Marketing Veteran Has 20 Years Combined at Wrigley, Quaker Oats, Leaf
ST. LOUIS (May 10, 2011) – Anheuser-Busch, the U.S. subsidiary of Anheuser-Busch InBev, today named Paul D. Chibe to lead its U.S. marketing division, responsible for its broad brand portfolio, which includes the world’s largest-selling beers Bud Light and Budweiser, the company’s brand goals, sports marketing, media buying and implementing marketing plans and strategies. Reporting to Dave Peacock, head of the U.S. Commercial division, Chibe begins in the position June 1.
“Paul has 20 years of marketing experience building diverse and well-known fast-moving consumer brands,” said Peacock. “We looked for someone with this deep and wide experience in reaching today’s consumers with traditional and social media, experiential marketing and multicultural programs, and we found that in Paul. These are critical in appealing to beer drinkers, and we look forward to the insights he will bring to our great team of marketers here.”
Chibe most recently was vice president and general manager of U.S. Gum and Mints business unit in Chicago at Wm. Wrigley Jr Co., where he worked in different marketing positions over 11 years. He also served as vice president of North America consumer marketing and vice president of U.S. consumer marketing at the company.
Before joining Wrigley, Chibe spent three years at Quaker Oats Co. in Chicago in marketing and new product assignments in their ready-to-eat cereal and convenience foods businesses. Prior to that, he worked for six years at Leaf Inc., now part of the Hershey Co., in assignments in finance and marketing on confection brands Whoppers, Milk Duds, PayDay and Jolly Rancher.
Chibe holds a master’s degree in business administration and a bachelor’s degree in marketing from Loyola University of Chicago.
Chibe will transition into the role, which has been held on an interim basis by Frank Abenante, global vice president of brands and insights at the global company. Abenante will continue to work with Peacock and the group until Chibe’s transition is completed.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.