November 2, 2012
ST. LOUIS – Anheuser-Busch today announced AKQA as the lead digital agency for its Budweiser, Bud Light and Stella Artois brand families.
Effectively immediately, AKQA will assume responsibility for creating digital extensions for each brand’s marketing campaigns, including online and mobile programs, content creation, identifying new partnership opportunities and app development. In its new role, AKQA will work in tandem with each brand’s marketing agencies of record, Budweiser’s Anomaly, Bud Light’s Translation and Stella Artois’ Mother.
“The importance of being able to connect with consumers digitally is at an all-time high, and AKQA has demonstrated they have the expertise and strategic insight needed to elevate our digital efforts to a new level,” said Paul Chibe, Anheuser-Busch’s vice president of U.S. marketing. “Our traditional marketing remains second-to-none,and our partnership with AKQA will ensure we have the world-class digital marketing to match.”
“We are excited about our partnership with Anheuser-Busch to invent the future of brand and customer connections,” said Tom Bedecarre, Chairman of AKQA. “Fueled with imagination and innovation, we look forward to collaborating with Anheuser-Busch to contribute inspirational work.”
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
AKQA is an ideas and innovation company. We collaborate with forward-thinking companies to create the future. www.akqa.com.