Anheuser-Busch Quenches Summertime Thirst with Michelob ULTRA Fruit Infused Beers
Light Beers with Subtle Hint of Natural Fruit Now Available Nationwide
April 26, 2007
Just in time for al fresco dinners, afternoon picnics, and backyard grilling, Anheuser-Busch releases the newest member of the Michelob family, Michelob ULTRA Fruit Infused beers. The pilsner style beers are light and refreshing with a subtle hint of real fruit and are available in three delicious flavors including Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit.
Michelob ULTRA Fruit Infused Pomegranate Raspberry delivers a berry aroma that with a hint of Pomegranate. Lime Cactus offers an exotic fruity bouquet with a clean citrus finish. Tuscan Orange Grapefruit has a complex citrus aroma with fresh juicy orange notes and slight pink-grapefruit finish.
“Adults who live an active lifestyle will appreciate the subtle fruit flavors and light effervescence found in these beers,” said Jill Vaughn, Anheuser-Busch brewmaster. “Michelob ULTRA Fruit Infused beers are perfectly balanced and best enjoyed when paired with bold ethnic dishes and lighter fare such as grilled chicken.”
Ideal pairings include:
“Anheuser-Busch has had great success with Michelob ULTRA and Michelob ULTRA Amber and we wanted to provide consumers with a refreshing summertime offering.” said Eduardo Pereda, director of the Michelob family. “The distinctive taste of Michelob ULTRA Fruit Infused beers, carefully crafted by our brewmasters, is ideal for those who prefer a light beer with exotic flavors.”
Michelob ULTRA Fruit Infused beers are available today through Labor Day nationwide and can be purchased at grocery and convenience stores in 12-bottle variety packs or single-flavor six-packs. Brewed at Anheuser-Busch’s Fort Collins, Colo., brewery, Michelob ULTRA Fruit Infused beers contain 4.2% alcohol by volume.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.4% share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50% share in Grupo Modelo, Mexico’s leading brewer, and a 27% share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans.
Light Beers with Subtle Hint of Natural Fruit Now Available Nationwide
April 26, 2007
Just in time for al fresco dinners, afternoon picnics, and backyard grilling, Anheuser-Busch releases the newest member of the Michelob family, Michelob ULTRA Fruit Infused beers. The pilsner style beers are light and refreshing with a subtle hint of real fruit and are available in three delicious flavors including Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit.
Michelob ULTRA Fruit Infused Pomegranate Raspberry delivers a berry aroma that with a hint of Pomegranate. Lime Cactus offers an exotic fruity bouquet with a clean citrus finish. Tuscan Orange Grapefruit has a complex citrus aroma with fresh juicy orange notes and slight pink-grapefruit finish.
“Adults who live an active lifestyle will appreciate the subtle fruit flavors and light effervescence found in these beers,” said Jill Vaughn, Anheuser-Busch brewmaster. “Michelob ULTRA Fruit Infused beers are perfectly balanced and best enjoyed when paired with bold ethnic dishes and lighter fare such as grilled chicken.”
Ideal pairings include:
- Michelob ULTRA Fruit Infused Pomegranate Raspberry alongside marinated pork and fresh vegetables. The subtle hint of berry in the beer plays off the tenderness of the meat and the light carbonation brings out the flavors in most grilled vegetables.
- Michelob ULTRA Fruit Infused Tuscan Orange Grapefruit complements a variety of lighter foods such as salads and grilled chicken. The tanginess of grapefruit and clean citrus taste enhances these dishes’ overall flavor.
- Michelob ULTRA Fruit Infused Lime Cactus is best enjoyed with bold ethnic fare such as a spicy chorizo-based dish or carne asada tacos because the beer balances the dishes’ heat and brings out the subtle smokiness. It also pairs well with seafood.
“Anheuser-Busch has had great success with Michelob ULTRA and Michelob ULTRA Amber and we wanted to provide consumers with a refreshing summertime offering.” said Eduardo Pereda, director of the Michelob family. “The distinctive taste of Michelob ULTRA Fruit Infused beers, carefully crafted by our brewmasters, is ideal for those who prefer a light beer with exotic flavors.”
Michelob ULTRA Fruit Infused beers are available today through Labor Day nationwide and can be purchased at grocery and convenience stores in 12-bottle variety packs or single-flavor six-packs. Brewed at Anheuser-Busch’s Fort Collins, Colo., brewery, Michelob ULTRA Fruit Infused beers contain 4.2% alcohol by volume.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.4% share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50% share in Grupo Modelo, Mexico’s leading brewer, and a 27% share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans.