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Anheuser-Busch Lets Ohio And New England Beer Drinkers Pick Hometown Specialty Brew
April 3, 2006
‘You Choose It, We’ll Brew It’ on Originalbeers.com
ST. LOUIS (April 3, 2006) – The brewmasters were picked, the suggestions were given and the beers were whittled down to a select few – and now it’s your time to vote! Beginning this month, residents in New England and Ohio can take part in Anheuser-Busch’s newest local specialty beers program by logging onto www.originalbeers.com to cast their vote for a brew that best suits their own individual tastes.
In Ohio, the beer choices include: Burnin’ Helles, Racer Snake Red and Old Eyepopper and in New England the beer choices include: Devil’s Hop Yard IPA, Stone Face Ale and Leaf Peeper Pils (descriptions are below). The names and beer styles were created and brewed by a small team of local employees at the Columbus, Ohio, and Merrimack, N.H. breweries. Each specialty beer has been crafted locally with the winning beer to be brewed and only sold to residents in these areas beginning June 26.
“We asked our local brewmasters in Columbus and Merrimack to get creative and brew something fun and different that would reflect local tastes,” said Doug Muhleman, group vice president, Brewing and Technology, Anheuser-Busch Inc. “The result is a collection of new ales and lagers that showcases the talents of our brewing team that we hope will appeal to the tastes of their hometown beer drinkers. We’re excited to see how people vote, and we can’t wait to tap the first kegs of the winning beers for the people of New England and Ohio.”
Adults in New England, including New Hampshire, Maine, Vermont, Connecticut, Rhode Island and Massachusetts will be able to visit www.originalbeers.com to vote on the following three beers created at the Merrimack brewery:
As in New England, adults in Columbus, Ohio, will be able to visit www.originalbeers.com to vote on the following three beers created at the local Anheuser Busch brewery:
Created with the beer enthusiast in mind, those adults 21 and over logging onto www.originalbeers.com will find the beer candidates names in addition to information on specific details including the types of hops and malts used to create each brew. Voters also are provided with background on The Specialty Brewing Group and can leave comments regarding their favorite beer of choice. Those who participate can vote as often as they choose until April 30, when voting will be tallied and the winning beers will be brewed.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding nearly 50 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans.
April 3, 2006
‘You Choose It, We’ll Brew It’ on Originalbeers.com
ST. LOUIS (April 3, 2006) – The brewmasters were picked, the suggestions were given and the beers were whittled down to a select few – and now it’s your time to vote! Beginning this month, residents in New England and Ohio can take part in Anheuser-Busch’s newest local specialty beers program by logging onto www.originalbeers.com to cast their vote for a brew that best suits their own individual tastes.
In Ohio, the beer choices include: Burnin’ Helles, Racer Snake Red and Old Eyepopper and in New England the beer choices include: Devil’s Hop Yard IPA, Stone Face Ale and Leaf Peeper Pils (descriptions are below). The names and beer styles were created and brewed by a small team of local employees at the Columbus, Ohio, and Merrimack, N.H. breweries. Each specialty beer has been crafted locally with the winning beer to be brewed and only sold to residents in these areas beginning June 26.
“We asked our local brewmasters in Columbus and Merrimack to get creative and brew something fun and different that would reflect local tastes,” said Doug Muhleman, group vice president, Brewing and Technology, Anheuser-Busch Inc. “The result is a collection of new ales and lagers that showcases the talents of our brewing team that we hope will appeal to the tastes of their hometown beer drinkers. We’re excited to see how people vote, and we can’t wait to tap the first kegs of the winning beers for the people of New England and Ohio.”
Adults in New England, including New Hampshire, Maine, Vermont, Connecticut, Rhode Island and Massachusetts will be able to visit www.originalbeers.com to vote on the following three beers created at the Merrimack brewery:
- Devil’s Hop Yard IPA – Incredibly “hopped-up” and citrusy ale – using domestically grown hops varietals to get the rich and robust flavor. Only one place in New England could provide us with hops this diabolical. (7% alcohol by volume)
- Stone Face Ale – Brewed in the British-Colonial tradition of New England blending Victory, Caramel and Black malts gives this “Brown” a rich, smooth, malty flavor. A true homage to the Old Man of the Mountain. (7.5% alcohol by volume)
- Leaf Peeper Pils – A deep golden-colored, high-alcohol pilsner (8% alcohol by volume), brewed using a blend of Saaz and Hallertau hops resulting in a rich flavored Imperial Pilsner. Amongst the foliage of our beautiful New England woods we created what the “peepers” have been looking for.
As in New England, adults in Columbus, Ohio, will be able to visit www.originalbeers.com to vote on the following three beers created at the local Anheuser Busch brewery:
- Burnin’ Helles – This rich and malty Bock-style lager will tempt you as it showcases the finest domestic malts and the best hand-picked Bavarian Hallertau hops. It’s a true salute to more than 200 years of Ohio’s proud brewing tradition. This beer will appeal to those who have “a bit of a devil in you.” (6.3% alcohol by volume)
- Racer Snake Red – Celebrating the official reptile of Ohio, this brew blends Tettnang, Millennium and Saaz hops to create a majestic, all malt American-style Amber. We want all Ohioans to raise their glass to this state’s official reptile. (5.5% alcohol by volume)
- Old Eyepopper – This Dunkel-style brew is a blend of Caramel and Chocolate malts brewed with Bavarian hops that produces a balanced combination of sweetness and bitterness giving “Old E” its deliciously dark, complex, malty flavor. It’s an “eye poppingly” appealing brew. (5.4% alcohol by volume)
Created with the beer enthusiast in mind, those adults 21 and over logging onto www.originalbeers.com will find the beer candidates names in addition to information on specific details including the types of hops and malts used to create each brew. Voters also are provided with background on The Specialty Brewing Group and can leave comments regarding their favorite beer of choice. Those who participate can vote as often as they choose until April 30, when voting will be tallied and the winning beers will be brewed.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding nearly 50 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans.