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Something Old, Something New… Budweiser Offers Something True
April 28, 2005
Budweiser Introduces Retro-Themed Bottles Inspired from 1918 Packaging and Looks to the Future with Sleek Aluminum Bottles
ST. LOUIS (April 28, 2005) – Reaching into the company’s archives, Anheuser-Busch announced today the introduction of 12-ounce, retro-themed Budweiser bottles reminiscent of packages distributed in 1918. And looking to the future, Budweiser has launched its new aluminum bottle, a stylish 16-ounce package.
The new aluminum and retro bottles, coinciding with the rollout of a second package – the “Gold Split Label” (circa. 1950s) – in a three-can series, will be offered in bars, restaurants and clubs as well as convenience stores. The retro can package is also available in grocery stores. The aluminum bottles are currently being introduced nationally and the retro bottles will arrive in markets across the country on May 2. The first introduction in the retro can set – “Eagle Claw” (circa. 1936) – hit store shelves nationally on Feb. 14.
“We’re excited about these new cans and bottles. The retro packaging reflects the incredible 129-year heritage of the Budweiser brand while the aluminum bottle complements the image and style of Budweiser drinkers,” said Andy Goeler, senior director of Budweiser Marketing, Anheuser-Busch, Inc. “The core message from decades ago holds true today – American beer drinkers enjoy the quality, tradition and taste of Budweiser.”
A full line of retro-themed television, radio and print advertising and merchandising materials – including retro bar signs, pilsner glasses and metal serving trays featuring “Smiling Charlie,” an “ambassador of good times” (circa. 1935), and the famous Budweiser bowtie logo – supports the retro program.
Several television commercials from the 1950s and 1960s – including “Nightclub,” “Saturday Night” and “Desert”– are currently running on a variety of national programming. The spots reinforce Budweiser’s commitment to quality and place in American culture.
While the design and credos from the original 1918 bottle to the regular and new retro-themed packages of today have varied slightly through the years, Budweiser’s commitment to quality has not wavered since its introduction in 1876:
1918 bottle credo:
We guarantee that this beer is brewed especially for our own trade according to the Budweiser process of choicest hops, best barley and rice. This beer is brewed in St. Louis and warranted to keep in any climate. Take notice that all crowns bear our trade-mark.
2005 retro bottle credo:
We guarantee that this beer is brewed especially for our own trade according to the genuine process of choicest hops, best barley and rice. This beer is brewed by Anheuser-Busch, Inc. and warranted to keep in climate. Take notice that all crowns bear our trade mark.
2005 regular bottle credo:
This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and drinkability you will find in no other beer at any price.
Budweiser was first sold in cans in 1936 and became the world’s best-selling beer in 1957. Based in St. Louis, Anheuser-Busch, Inc. is the leading American brewer, holding 50 percent of the U.S. beer market. The company is American owned and operated and brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch is the oldest American-owned major brewer in the United States.
Based in St. Louis, Anheuser-Busch Cos., Inc. is the leading American brewer holding 50 percent of the U.S. beer market. The company is American-owned and brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked first in the U.S. beverage industry in FORTUNE magazine’s 2005 “ America’s Most Admired Companies” and in the top 30 on FORTUNE’s 2005 “Global Most Admired Companies” list. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com.
April 28, 2005
Budweiser Introduces Retro-Themed Bottles Inspired from 1918 Packaging and Looks to the Future with Sleek Aluminum Bottles
ST. LOUIS (April 28, 2005) – Reaching into the company’s archives, Anheuser-Busch announced today the introduction of 12-ounce, retro-themed Budweiser bottles reminiscent of packages distributed in 1918. And looking to the future, Budweiser has launched its new aluminum bottle, a stylish 16-ounce package.
The new aluminum and retro bottles, coinciding with the rollout of a second package – the “Gold Split Label” (circa. 1950s) – in a three-can series, will be offered in bars, restaurants and clubs as well as convenience stores. The retro can package is also available in grocery stores. The aluminum bottles are currently being introduced nationally and the retro bottles will arrive in markets across the country on May 2. The first introduction in the retro can set – “Eagle Claw” (circa. 1936) – hit store shelves nationally on Feb. 14.
“We’re excited about these new cans and bottles. The retro packaging reflects the incredible 129-year heritage of the Budweiser brand while the aluminum bottle complements the image and style of Budweiser drinkers,” said Andy Goeler, senior director of Budweiser Marketing, Anheuser-Busch, Inc. “The core message from decades ago holds true today – American beer drinkers enjoy the quality, tradition and taste of Budweiser.”
A full line of retro-themed television, radio and print advertising and merchandising materials – including retro bar signs, pilsner glasses and metal serving trays featuring “Smiling Charlie,” an “ambassador of good times” (circa. 1935), and the famous Budweiser bowtie logo – supports the retro program.
Several television commercials from the 1950s and 1960s – including “Nightclub,” “Saturday Night” and “Desert”– are currently running on a variety of national programming. The spots reinforce Budweiser’s commitment to quality and place in American culture.
While the design and credos from the original 1918 bottle to the regular and new retro-themed packages of today have varied slightly through the years, Budweiser’s commitment to quality has not wavered since its introduction in 1876:
1918 bottle credo:
We guarantee that this beer is brewed especially for our own trade according to the Budweiser process of choicest hops, best barley and rice. This beer is brewed in St. Louis and warranted to keep in any climate. Take notice that all crowns bear our trade-mark.
2005 retro bottle credo:
We guarantee that this beer is brewed especially for our own trade according to the genuine process of choicest hops, best barley and rice. This beer is brewed by Anheuser-Busch, Inc. and warranted to keep in climate. Take notice that all crowns bear our trade mark.
2005 regular bottle credo:
This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and drinkability you will find in no other beer at any price.
Budweiser was first sold in cans in 1936 and became the world’s best-selling beer in 1957. Based in St. Louis, Anheuser-Busch, Inc. is the leading American brewer, holding 50 percent of the U.S. beer market. The company is American owned and operated and brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch is the oldest American-owned major brewer in the United States.
Based in St. Louis, Anheuser-Busch Cos., Inc. is the leading American brewer holding 50 percent of the U.S. beer market. The company is American-owned and brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked first in the U.S. beverage industry in FORTUNE magazine’s 2005 “ America’s Most Admired Companies” and in the top 30 on FORTUNE’s 2005 “Global Most Admired Companies” list. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com.