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About LC Lazers
When he’s not developing marketing programs, Rolling Rock brand manager Tom Kraus is on the baseball field coaching his son Tommy’s team, the LC Lazers. The Kirkwood, Mo. team began as one team seven years ago when the boys were three years old.
As they’ve grown, so has the team – expanding to 36 players across three teams for boys ages 9-11. Not only is the team a place where the boys can have fun with their friends and sharpen their baseball skills, but it is also an opportunity to reinforce important life lessons such as teamwork, sportsmanship and giving back to the community.
Anheuser-Busch’s Support
For coaches and parents to be able to give the boys this well-rounded experience, the team incurs many expenses for equipment, summer travel and participation in tournaments. And although the Lazers lead their own fundraising efforts like carwashes and mouse races to help raise money for their programs and league fees, the team looks for outside funding opportunities to help meet their needs.
In early 2009, Kraus applied for and was awarded an Anheuser-Busch Employee Volunteer Grant Program to assist with the team’s costs.
Impact
“The boys learn so much both on and off the field as part of their experience on the team. It’s really a character-building program,” said Kraus. “We appreciate Anheuser-Busch’s assistance in helping us continue the great tradition of summer baseball for the Lazers.”
When he’s not developing marketing programs, Rolling Rock brand manager Tom Kraus is on the baseball field coaching his son Tommy’s team, the LC Lazers. The Kirkwood, Mo. team began as one team seven years ago when the boys were three years old.
As they’ve grown, so has the team – expanding to 36 players across three teams for boys ages 9-11. Not only is the team a place where the boys can have fun with their friends and sharpen their baseball skills, but it is also an opportunity to reinforce important life lessons such as teamwork, sportsmanship and giving back to the community.
Anheuser-Busch’s Support
For coaches and parents to be able to give the boys this well-rounded experience, the team incurs many expenses for equipment, summer travel and participation in tournaments. And although the Lazers lead their own fundraising efforts like carwashes and mouse races to help raise money for their programs and league fees, the team looks for outside funding opportunities to help meet their needs.
In early 2009, Kraus applied for and was awarded an Anheuser-Busch Employee Volunteer Grant Program to assist with the team’s costs.
Impact
“The boys learn so much both on and off the field as part of their experience on the team. It’s really a character-building program,” said Kraus. “We appreciate Anheuser-Busch’s assistance in helping us continue the great tradition of summer baseball for the Lazers.”