ULTRA Hip, ULTRA Refreshing, ULTRA Fabulous Michelob ULTRA Fruit Beers Leave Adults Longing For More
The Michelob ULTRA Fruit brand first made a splash into the light beer market in April 2007 as a line of summer seasonal beers. With a light, refreshing taste and not too sweet flavor, the three unique flavors, quickly turned heads and tantalized taste buds everywhere. After only a few months the brand was gaining ground – and quickly.
Anheuser-Busch recognized that it had created something special that adults everywhere were craving and quickly decided to give them what they were asking for by making the beers available year-round.
Fruity, Fun and Flavorful
These new introductions to the Michelob ULTRA brand family not only provided new, refreshing options for the ULTRA portfolio but also brought a renewed interest to the already popular Michelob ULTRA and Michelob ULTRA Amber brands. The fruit flavors have helped generate sales and put the ULTRA line top of mind for consumers who choose to enjoy light beers.
Not only is Michelob ULTRA Fruit perfect for adults who live an active lifestyle and who don’t want to sacrifice taste and variety but they are also popular among adult beer lovers who seek unique flavor combinations.
With a subtle hint of real fruit and a light-pilsner style, the beers are available in three delicious flavors including Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit.
Michelob ULTRA Fruit Infused Pomegranate Raspberry delivers a berry aroma that with a hint of Pomegranate. Lime Cactus offers an exotic fruity bouquet with a clean citrus finish. Tuscan Orange Grapefruit has a complex citrus aroma with fresh juicy orange notes and a slight pink-grapefruit finish.
Similar to other beers in the portfolio, Michelob ULTRA Fruit touts only 107 calories and 6 grams of carbohydrates while never compromising on taste and flavor.